Maps & Metros: Surviving And Thriving In Local Search
Last week I attended the SMX Advanced session, “Maps & Metros: Surviving And Thriving In Local Search,” moderated by Matt McGee with speakers Mike Blumenthal, Mary Bowling and Mike Ramsey. It’s extremely challenging right now to recommend new “advanced” SEO methods…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, June 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis Microsoft has released an upda…
Google Settles Stock Split Lawsuit
Google announced its intention to issue Class C stock last year, however the Brockton Retirement Board and shareholder Philip Skidmore sued the firm, claiming that the firm’s co-founders engineered the stock split to keep control of the firm.
Daily Search Forum Recap: June 19, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:
Google Search May Be Updating…..
Google Fights U.S. Government Over FISA Order Data
Google has filed a legal challenge to the U.S. government, demanding the right to reveal more information on the data requests it receives. It wants to publish how many FISA requests it receives and users or accounts encompassed within such requests.
Google Officially Launches Local Results Carousel
When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews. Users can then scroll sideways to see more results.
New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis
Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on the Yahoo! Bing Network. From the new ribbon at the top of the page (shown above), the Keyword Suggestions tool provides keyword and bid research in one place….
Please visit Search Engine Land for the full article.
AOL Jumps to 3rd Place in Online Video Content Ranking
According to new data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That’s up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013.
Google’s Project Loon: It’s Balloon-Powered Internet Access
Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Dubbed Project Loon, the new Google venture aims to liberate those 5 billion or so people on Earth without Internet access.
Yahoo Launches Localworks, a Listing Management Tool for Small Business
The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their online listings across more than 40 online platforms designed to reach 150 million local searchers.
AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details. New description fields have been added to…
Please visit Search Engine Land for the full article.
SEO Consultant’s Parents Senselessly Murdered
One thing about the SEO industry is that for the most part, we are a tight community and we do care about each other. When I hear sad news about a fellow SEO…
Now Control Your Google AdWords Sitelinks Descriptions
Google announced on the AdWords blog that you can now “nominate specific text for your sitelink descriptions” within your AdWords ads.
To do so…
Did You See The AdSense Pong Game?
As you know, Google celebrated the ten year anniversary of Google AdSense yesterday and to celebrate, Google made a cute pong game for those publishers who can login to their Google AdSense console…
Reactions [Through Glass] By Google
Amanda Rosenberg, Google’s Product Marketing Manager for Project Glass…
Google Search May Be Updating…
There is a lot of new chatter in the WebmasterWorld forums, along with random threads at other forums including Google Webmaster Help about Google’s search results shifting around and some webmasters claiming huge declines in referrals from Google star…
How Search Retargeting Kick Started The Programmatic Marketing Revolution
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago. But,…
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The Quintessential Marketer Scientist
Philosopher kings. Warrior poets. Scholar athletes. These compound nouns embody the grand ideal of the “hybrid” — those rare individuals who fuse multiple disciplines and talents into an epic combination. They’re larger-than-life heroes of history and literature. Modern marketing…
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Getting Published: The Search Marketer’s Guide to PR
A public relations strategy is a big part of successful search campaigns. Getting your company’s brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic.
Google Changes Ranking Advice, Says Build Quality Sites Not Links
On May 27th, Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links. Prev…