The Essential In-Depth Overview Of PPC Bid Management
What bid management strategies will work to achieve your campaign goals? Columnist and former Googler Frederick Vallaeys outlines how to make the best decisions to maximize efficiency.
The post The Essential In-Depth Overview Of PPC Bid Management ap…
Tracking the Evolution of Google Panda Updates– From Monthly to Tremors to Missing in Action
Is Google Panda real-time, or has it been missing in action since October 2014? Glenn Gabe looks to clear up Panda confusion by explaining the evolution of Panda updates, what we can expect in 2015, and how it can impact business…
Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014
What’s in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with insights gleaned from a forthcoming Marin research report.
The post Quantifying The Mobile Revolution: Mobile…
Google Auto Complete Search Bar Suggestions Doesn’t Go Away
There are a number of searchers complaining in the Google Web Search Help forums that when they search on Google…
Google AdWords Updated Top Movers Report
Google’s Top Movers report for AdWords advertisers, which originally launched in 2013 is getting an update.
Google quietly announced the update
SEO Joke: Selfies Help With Google Rankings
Sometimes SEOs need a laugh because when the rankings are up and down it can be pretty stressful for them.
Jenny Halasz joked on Twitter saying that if John Mueller of Google said taking selfies would improve your Google rankings…
How Significant Will Google’s Mobile Friendly Algorithm Be? Unknown.
The Google Mobile Friendly algorithm is coming soon, ready or not, we all know that. But how “significant” will this be for the mobile search results exactly? We know Google said it will be more visible than Panda or Penguin – they said that yesterday….
PPC Budget Strategy 101
Here’s how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend.
Page Title Tag Best Practice for Google
Ranking in Google in 2015 is about SO MUCH more than just optimising one element of a page, but the Page Title Tag (or more accurately the HTML Title Element) is still – arguably – the most important on page seo element to address on any web page. Here…
SEO Meta Tags Best Practices
What Are Meta Tags? Meta tags are a great way for webmasters to provide search engines with information about their sites. (They) can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. (They) are added to the <head> section of your HTML page. […]
Read the full article here SEO Meta Tags Best Practices
SearchCap: Google Feud, AdWords Top Movers & Mobile SEO Ranking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Feud, AdWords Top Movers & Mobile SEO Ranking appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords Top Movers Report Gets A Makeover
Google is updating the Top Movers report with a summary to make it easier to spot areas for AdWords improvement.
The post AdWords Top Movers Report Gets A Makeover appeared first on Search Engine Land.
Please visit Search Engine Land for the full art…
SPONSOR MESSAGE: How to Turn One Piece of Content into 100
At the core, content repurposing is the act of taking a single piece of content and tailoring it for delivery to multiple channels. Download this white paper from Oracle to learn the fine art of repurposing content for relevancy and reach.
The post SP…
3 Keys To Understanding Your SEO Needs
Many businesses know they need search engine optimization, but they don’t know much more beyond that. Columnist Casie Gillette has tips for determining the specifics.
The post 3 Keys To Understanding Your SEO Needs appeared first on Search Engine Land…
How Large Is Google’s Mobile-Friendly Algorithm? Larger Than Panda Or Penguin.
Google’s Zineb Ait Bahajji is quoted as saying at SMX Munich the upcoming mobile-friendly algorithm will impact more sites than their Panda or Penguin algorithms.
The post How Large Is Google’s Mobile-Friendly Algorithm? Larger Than Panda Or Penguin. appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Dancing Three Leaf Shamrocks For Google’s St. Patrick’s Day Logo
Today on the Google home page is an annual Google Doodle for St. Patrick’s Day.
This year, Google has an animated version of the Doodle. The Google logo has Three Leaf Shamrocks dancing…
Google Change Of Address Tool May Support Subdomains
In a Google+ hangout, one of the questions asked to John Mueller of Google was about the change of address tool.
Currently it does not support
Google Knowledge Graph With Seductive Images For Gift Ideas
It is one thing to search explicitly for seductive images or specific type of photos or even gift ideas but to be shown them for search queries that can go either way in the knowledge graph seems like a mistake…
Google: Autocomplete On Mobile Forms Very Important But Not For Rankings
Google announced this morning that it is “very important” to make your mobile web sites user friendly and devoted a whole blog post about the importance of autocomplete on mobile web sites.
Google said:
Making websites friendly and easy to browse fo…
Google Doorway Pages Algorithm & Guidelines Updated
Google announced they have updated their ranking algorithm to detect a larger and better set of doorway pages and thus wipe them out of the search results, as to improve search quality within Google’s search results…