SearchCap: Importance Of XML Sitemaps, “Relevance” Of Citations More Important Than “Authority” & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Importance Of XML Sitemaps, “Relevance” Of Citations More Important Than “Authority” & More appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The Importance Of XML Sitemaps In The Age Of Panda
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content.
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Google Cites Local Inventory Ad Successes After Walmart Drops Out
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores.
The post Google Cites Local Inventory Ad Successes After Walmart Drops Out appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Yahoo’s Search Share on the Decline
After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research.
Checklist: Launching a Site Redesign
If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings during a site redesign.
Local Experts Say “Relevance” Of Citations More Important Than “Authority”
Columnist Myles Anderson shares findings and insights from BrightLocal’s 2015 Expert Citation Survey.
The post Local Experts Say “Relevance” Of Citations More Important Than “Authority” appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
That’s SEO: Turning Transactional Queries Into Brand Queries On Google
You know you are a good SEO when you are able to make Google think that an informational or transactional query should result in your brand showing up in the knowledge graph section of the search results page…
Moz & SearchMetrics Search Tracking Tools Prepare For Mobile Algorithm
Everyone is excited and talking about the upcoming mobile-friendly Google algorithm coming on April 21st…
Google’s New AdWords Best Practices Page
Google announced on Google+ that they’ve updated the Google Best Practices (nofollowed the link) page to create a new simple design for you to quickly learn the latest and greatest on AdWords best practices…
Will Google’s Mobile-Friendly Algorithm Impact Google News Results?
Like I said before, everyone is getting ready for the April 21st date when Google is launching their mobile friendly algorithm but Google News publishers are asking…
Google Keynotes Answer Your SEM & SEO Questions at SMX Advanced
SMX Advanced keynotes deliver first-hand insights. This year is no exception. Advertise on Google? Get the scoop on what’s new and what to expect from vice president of product management Jerry Dischler in his Q&A packed keynote conversation. SEO your specialty? Google’s webmaster trends…
Please visit Search Engine Land for the full article.
Google Keynotes Answer Your SEM & SEO Questions at SMX Advanced
SMX Advanced keynotes deliver first-hand insights. This year is no exception. Advertise on Google? Get the scoop on what’s new and what to expect from vice president of product management Jerry Dischler in his Q&A packed keynote conversation. SEO your specialty? Google’s webmaster trends…
Please visit Search Engine Land for the full article.
Incorporating Hispanic Marketing to Your Search Marketing Strategy
The U.S. Hispanic population represents a huge untapped market for search marketers. How can you incorporate this demographic into your strategy?
How To Use H1-H6 HTML Elements Properly
I’ve edited a lot of HTML Headings in the last 15 years! Here are some notes and observations on optimising H1-H6 heading elements for your web page. Most of my observations are highly relevant to Google.co.uk.
Read the full article here How To Use H1…
How Many Words In ALT Text For Google
Here are some observations I’ve made (looking at Google.co.uk) and research I have picked up along the way about optimising ALT Attribute Text.
Read the full article here How Many Words In ALT Text For Google
Google Mobile Search Result Highlights
Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are pattern…
SearchCap: Yahoo Search Share, PPC Management & Mobile Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Yahoo Search Share, PPC Management & Mobile Ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Simplifies Top Movers Report, Autofill on Mobile
Improving Google for both advertisers and regular users, the search giant released a simplified top movers’ report, as well as an update on Chrome’s autofill feature.
Heating Up the Search Scene in Southern Florida at SES Miami
In this sneak preview of SES Miami coming up on March 26, you will see why swapping a day at the beach for a conference room is well worth it.
Yahoo Loses Share As Some Firefox Users Return To Google
Yahoo gives Google back some of the gains won after Firefox deal.
The post Yahoo Loses Share As Some Firefox Users Return To Google appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.