3 “Easy” Questions SEOs Must Ask Themselves
These introductory questions that are rather “easy” can help pave the way to a well-thought-out organic search strategy.
Google’s Mobile Knowledge Graph Cards Get Some Color
Google is adding a more colorful experience to their mobile knowledge graph cards. In some cases the results are gray but others have bright green or red.
The post Google’s Mobile Knowledge Graph Cards Get Some Color appeared first on Search Engine Land.
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Google Logo For Emmy Noether’s 133rd Birthday With A Math & Physics Doodle
Today on the Google home page is a special Google logo, aka Doodle for the 133rd birthday of Emmy Noether.
The logo is to remember one of the most significant mathematicians ever to live…
Google Adds Mobile Ranking Banner To Webmaster Blogs
If you go to any of the Google Webmaster Blogs in most languages, including the English version, the German version and many more…
2 Reasons It Might Be OK for Keywords to Miss Their ROAS Target
Return on advertising spend isn’t the end all, be all for paid search campaigns. Here are two reasons why.
Map Moves: Uber Buys deCarta, Maponics Grabs UMI, Google Ends Maps Engine
Acquisitions remove two independent mapping companies from the market.
The post Map Moves: Uber Buys deCarta, Maponics Grabs UMI, Google Ends Maps Engine appeared first on Search Engine Land.
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SearchCap: FTC’s Leaked Google Document, Google & Twitter & Spring Is Here
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Video Recap of Weekly Search Buzz :: March 20, 2015
Today I spotted a possible large Google update starting out that may or may not be Panda related. Google said we should expect a doorway page algorithm update, theyâve already updated their guidelines…
FTC Report Details How Google Manipulates Search Market
A previously undisclosed FTC document offers new insights into how Google has preserved and extended its monopoly in the search market.
Accelerate Your Career With Marketing Analytics You Can Use – March 24 Webcast
Learn how to use analytics to quickly gain smarter insights and improve marketing performance.
The post Accelerate Your Career With Marketing Analytics You Can Use – March 24 Webcast appeared first on Search Engine Land.
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Search In Pics: Analytics Cupcake, Google Sand Castle & Solar Eclipse
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Solar Eclipse From Google Zurich: Source: Google+ Google Sand Castle Logo:…
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Everything You Need To Know About The Google-Twitter Partnership
Google and Twitter recently reached a deal that once again gave Google access to Twitter’s firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers.
The post Everything You Need To Know About…
Vernal Equinox: First Day of Spring 2015 By Google & Other Search Engines
Today is the First Day of Spring – March 20, 2015, in the Northern Hemisphere but it sure doesn’t feel like it, at least where I am. The snow is falling and the streets and trees are ice cold.
Either way…
Google Drops Who +1’d A Page In Google’s Search Results
For years, Google showed in the search results, when signed in, which one of your friends on Google+ +1’d a page found in the search results. They’ve been doing this since 2012.
I am not sure when…
Does WSJ’s U.S. Antitrust Probe of Google Article Show Google Is Evil?
Back in 2011 Google was being no search bias by the FTC and the charges were dropped.
But now, the Wall Street Journal published documents that were “inadvertently disclosed” about the probe showing how the FTC really wanted to give it to Google.
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Mountain View, We May Have An Update: Google Update Chatter Heating Up.
Over the past few days I’ve been seeing small chatter here and there about the search results shifting around and changing at Google. But as of last night…
Need To Grow Your PPC Account? Look To The Search Queries
Many paid search marketers use Search Query Reports to identify negative keywords, but columnist Matt Umbro shows that these reports have the potential to do so much more.
The post Need To Grow Your PPC Account? Look To The Search Queries appeared fir…
Vernal Equinox Marked With A Google Logo To Welcome The First Day Of Spring
Today’s Google Doodle celebrates Spring with a stop-motion illustration of blooming daffodils, tulips and crocuses.
The post Vernal Equinox Marked With A Google Logo To Welcome The First Day Of Spring appeared first on Search Engine Land.
Please vis…
Google Analytics for SEO – Basic Cohort Analysis
The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time…
Leaked 2012 FTC Document Called Google A Monopoly, Recommended Litigation
An “inadvertently disclosed” report from the Federal Trade Commission (FTC) labels Google a monopoly and appears to directly contradict the decision not to pursue legal action against the company. In early 2013 the FTC formally decided to close its antitrust investigation against Google…
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