Generalists Vs. Specialists In SEO: What’s The Best Approach?
In a follow-up to her last column, Erin Everhart takes on the question of whether it’s better for search engine optimization professionals to be highly specialized in SEO or more of a jack-of-all-trades digital marketer.
The post Generalists Vs. Specialists In SEO: What’s The Best Approach?…
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Bring Your Team To SMX Advanced – Save Up To 20%
SMX Advanced delivers expert-level tactics on SEO, paid search, social, mobile and more. Sending your team multiplies the benefits. Your results will improve and your team’s morale will soar. While attending SMX Advanced, you and your team will… Learn from experts who speak your language and have…
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Google Keyword Planner Tool Now Has Data To Compare You To Your Competitors
Google quietly announced on Google+ yesterday that the Keyword Planner tool within Google AdWords is being upgraded to add benchmark data so you can compare your performance to your competitors.
Google said it is rolling out over the next few weeks……
Google Bolding Answers In Search Results
Google is now bolding the answers in the search results when quick answers are displayed at the top of the page, in the knowledge graph box area…
Google AdWords Ads Testing Displaying HTTP/HTTP URLs
Google is testing displaying https and http in the URLs of AdWords ads.
Conrad O’Connell spotted this and posted a picture of the http in the display URL area of the ad and said Google is showing the https version as well for some ads…
SEO Agencies, In-House Link Team, or Link Company – Which Is Best for You?
What’s the best choice for you – to go with an SEO agency, an in-house link-building team, or a link-building company?
SearchCap: Facebook Search On Android, Apple Maps Adds TripAdvisor & Content Ideas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Facebook Search On Android, Apple Maps Adds TripAdvisor & Content Ideas appeared first on Search Engine Land.
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Facebook Post Search Is Finally Coming To Android Devices
Facebook’s updated search product was launched for iOS, web and mobile web in December. It’s still only available for users of the U.S. English language setting.
The post Facebook Post Search Is Finally Coming To Android Devices appeared first on Sea…
Apple Maps Using TripAdvisor Reviews in Some Searches
Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances of Apple relying on other sources for recent hotel searches.
How To Generate Content Ideas That Result In Links, Leads & Shares
Columnist Tom Demers gives specific tips on mining your personal experiences to come up with interesting, engaging online content.
The post How To Generate Content Ideas That Result In Links, Leads & Shares appeared first on Search Engine Land.
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Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases
TripAdvisor and Booking.com reviews now appearing in search results.
The post Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
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Matt Cutts Google AutoSEO April Fools Prank Gets Over 3,000 Beta Requests
On April Fools, Matt Cutts, the on leave head of Google’s search quality team, announced a new spam tool named AutoSEO. He said you can request to be part of a limited beta and provided this form to fill out…
You Can Now Move Your YouTube Channels
Supposedly about a month ago, Google’s YouTube launched a way to move your YouTube Channel from one Google+ profile page to another.
The new help documents are over here and the process is pretty straight forward, however, the changes cannot be undone…
Google: Missing Keyword In Search Snippets
Back in 2012 was the first time I covered Google crossing out or striking out search terms, which is now in the format of Google detailing which word is “missing” from the search result based on your query…
April 2015 Google Webmaster Report
Below is a recap specific to Google webmaster topics over the past month that are important to read for all SEOs and webmasters. It mostly covers several unconfirmed Google updates with the broken promise from Google to clarify the status of Panda…
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The Future Of Search Engines Is Context
Columnist Aaron Friedman discusses a mobile search future based on context and the Internet of Things (IoT).
The post The Future Of Search Engines Is Context appeared first on Search Engine Land.
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Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse
Call it mobilepocalyse, mobilegeddon, mobocalypse or mopocalypse, Google’s big update on April 21 that will reward mobile-friendly pages is coming. If you’re not mobile-friendly, you could find some ranking drops. How to prepare? The folks at Nine Hertz have created an infographic with…
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Mobile Is Local: Quick Wins and Fast Fails
In her session at ClickZ Live New York, Jori Ford detailed how to master the mobile-local search space.
SearchCap: Google’s New Mobile Algorithm, This Week’s Search In Pics & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google’s New Mobile Algorithm, This Week’s Search In Pics & More appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Faces More Antitrust Trouble in Europe
The European Union is very close to bringing antitrust charges against Google, which controls 90 percent of European search traffic, according to a report by the Wall Street Journal.