Google Search Ads 360 (SA360) starter guide
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
Google Search Ranking Increases During Core Update Wiped Out Post Update
It’s like Google cannot make up its mind – with all the volatility we reported post Google August 2024 core update, a lot of that volatility means ranking changes for sites like yours. Some of you who saw modest increases in your Google Search ranking…
Google Ads With Ten Sitelinks – A Bug
Google Ads can show a nice number of sitelinks under the ad, as sitelink extensions. But I’ve never seen Google show 10 sitelinks under a single sponsored listing. Google did respond saying “this is not intended,” which implies this is some weird bug.
Google Search Tests Shopping / E-Commerce Card
Google is testing using its top card format for shopping and e-commerce related queries and information. This shows product results with pricing on the left, with popular stores on the right, and then some review content in the from on content and vid…
55% Are Using Traditional Search Like Google Less Since Gen AI Products
The Information posted survey results of its 1,088 subscribers they surveyed and said that 77% said they are using traditional search engines like Google because of generative Al products. So I ran the same’ish poll on X and I got only 55% are using Go…
Google Describes Importance Of Page Image Is Embedded On For SEO
Google’s John Mueller responded to questions around image SEO, specifically explaining that while the image itself and the alt text is useful, so is the page that image is embedded on. This is all useful for Google to know the relevance of an image ba…
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Top 7 Google Ads and SEO synergies you should act upon
Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels.
7 best AI ad creative tools, for beginners to pros
Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance.
Search News Buzz Video Recap: Google Ranking Volatility Spikes, Search Console Bug, Search App Stalled, Google Ads News & Business Profile Suspensions
Another week and more Google Search ranking volatility, in fact, it has not calmed but we saw even more spikes in the middle of this week. Google Search Console may have a bug with product snippets reporting. Google…
Mastering Performance Max using scripts
Learn to negate poor performers, track disapproved products and exclude spammy placements with Google Ads scripts.
Google Blue Map Pin & City Name On Search Results Snippets
Google is now showing a blue map pin with a city name under some of the search result snippets. This seems to be rolling out now and seems to be new. It shows you if a specific website is near you or in a specific city, I think.
Google Reviews & Menu Descriptions Under Local Photos
Google is now showing reviews and menu descriptions when browsing photos on a Google Maps, Google Business Profiles listing. So when you scroll through photos, Google will show this content under the photo for some listings.
Google Ads Gains New Options On Enhanced Conversion Coverage Data Page
Google has added a set of new filters and a website only report in the Enhanced Conversion Coverage data page/report. This can be found in the Google Ads console under the Enhanced Conversion Coverage Data page.
New Bing Places Support Contact Form
Microsoft may have updated its Bing Places support contact us page. The new page requires you to authenticate yourself, then pick your region, before filling out the form. The form can be reached over here.
Bing Searches You Might Like Box
Microsoft is testing new sections in the Bing Search results named searches you might like. This can show up as a box with search refinements between a set of search results or as trending searches on the right hand side of the search results.
Fueling better marketing plans with Shell by Uptempo
Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation.
Amazon Ads launches AI-powered video
Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.
New data: Google AI Overviews show more often to signed-in users
Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.
How to implement generative engine optimization (GEO) strategies
Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world.