WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation.
Google Has Penalized A Link Network In Japan
After being quiet for over a year on link network penalties, Google announced they penalized a large Japanese based link network.
The post Google Has Penalized A Link Network In Japan appeared first on Search Engine Land.
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Five of the most interesting search news stories of the week
While our editor Christopher is busy sunning himself in Miami at SEW Connect, I’m left with the task of this week’s round-up of … read more
Live: Google Tests AMP Label & News Carousel
I was tipped off that this was a live test by Google but unfortunately it was not…
SearchCap: Bing Apps Update, Google Travel Search & JSON-LD Rich Snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Apps Update, Google Travel Search & JSON-LD Rich Snippets appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why your current SEO approach isn’t enough
Reporting live from Connect, our two-day search event in Miami, here’s the first in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation.
Formulating a go-to-market strategy for your mobile site or app
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It doesn’t matter … read more
Attributing Retail Store Transactions To Online Clicks At Keyword Level
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.
The post Attributing Retail Store Transactions To Online Clicks At Keyword Level appeared first on Sear…
Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.
The post Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life appeared first on Searc…
Google Search Partner Network: Friend Or Foe?
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance.
The post Google Search Partner Network: …
Bing Updates Android & iOS Apps To Enable More Finding With Less Searching
Android app update brings feature parity with iOS version, making common tasks faster and easier.
The post Bing Updates Android & iOS Apps To Enable More Finding With Less Searching appeared first on Search Engine Land.
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Google Revamps Travel Search Queries, Almost Making Web Results Irrelevant
Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results.
The post Google Revamps Travel Search Queries, Almost Making Web Results Irrelevant appeared first on Search Engine Land.
Pl…
Google Showing “Including Results For” Feature For Navigational Queries
Google has forever shown “including results for” at the top of the search results for misspellings but now it seems to be trying to be even more smarter. It is taking queries and thinking you are looking for a brand and suggests the navigational query…
Should Facebook Be A Source For Featured Snippets?
Glenn Gabe shared a screen shot of a featured snippet in Google on Twitter the other day. In short…
Google Officially Adds JSON-LD Support For Reviews & Products Structured Data Markup
As we expected, Google confirmed last night that they now support using JSON-LD for some structured data markup including reviews and product rich snippets.
Amit Singhal, The Head Of Google Search To Retire But Why?
I am sure you’ve heard the news that Google’s head of search, Amit Singhal, has announced on Google+ that after 15 years he is leaving the company. He is retiring. Why…
Google Trusted Verifier Program For In Person Business Verification
Google added a new help page describing a new program called “Trusted Verifier.” It seems a Trusted Verifier is a volunteer vetted by Google as someone they trust to validate and verify, in person, if a business really exists…
Google Adds JSON-LD Support For Structured Data Markup
Now you can use JSON-LD for your structured data markup for products and/or reviews rich snippets in Google. Also make sure to validate your markup, as Google is now enforcing requirements.
The post Google Adds JSON-LD Support For Structured Data Mar…
8-Step Road Map to a World-Class Social Media Governance Program
Today, the average enterprise manages more than 300 social media accounts and over a half-million social media posts by users on branded pages – but not all of this activity is positive. There has been a subsequent 7x increase in spam messages. The number of unauthorized social media accounts has…
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SearchCap: Google’s New Search Head, Google Ads Against Radicals & Google Expands Shopping Campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google’s New Search Head, Google Ads Against Radicals & Google Expands Shopping Campaigns appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.