Ad viewability “should not be a KPI”, according to study
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI.
Content Marketing That Drives Conversions
Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketer’s produce, distribute, and optimize well-defined content assets – including blogs, email, infographics, landing pages, and videos – to create deeper…
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SearchCap: Bing Ads Reporting Glitch, Google Knowledge Graph Edit & Starting SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Ads Reporting Glitch, Google Knowledge Graph Edit & Starting SEO appeared first on Search Engine Land.
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Daily Search Forum Recap: February 9, 2016
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Mobile Algorithm Tests Underway…
Obsessed with Search? Registration Open For Search Engine Land’s SMX Advanced Conference
Registration is now open for Search Engine Land’s SMX Advanced, which takes place June 22–23 on the waterfront in Seattle, at the Bell Harbor International Conference Center. SMX Advanced is the only conference designed exclusively for experienced search marketers. This one-of-a-kind conference is…
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Bing Ads Experiencing Nearly 2-Day Reporting Outage
Engineers say they are working on a fix and that historical data is not lost.
The post Bing Ads Experiencing Nearly 2-Day Reporting Outage appeared first on Search Engine Land.
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Jump-Start Your SEO With These 6 Surefire Tactics
Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right foot.
The post Jump-Start Your SEO With These 6 Surefire Tactics appeared first on Search Engine Land.
Please vi…
Data-Led Inbound Marketing, Part 2
Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time.
The post Data-Led Inbound Marketing, Part 2 appeared first on Search Engine L…
Known Bug With The Google AdWords Keyword Status
Cassie from the Google AdWords team confirmed in a few Google AdWords Help threads that there is a known issue with the keyword status field in your AdWords report. In short…
AdWords Smart Goals: not a smart move for advertisers
Let’s look a little closer at what I believe the issues to be with AdWords’ new offering, and I’ll end on a positive note by highlighting something interesting that Smart Goals is doing.
Google Letting Official Representatives Of Knowledge Graph Boxes Suggest Changes In Search Results
You can now quickly make edits to Knowledge Graph cards that you represent directly in the Google search results.
The post Google Letting Official Representatives Of Knowledge Graph Boxes Suggest Changes In Search Results appeared first on Search Engi…
Android Studio Adds Google App Indexing Integration & Testing
Android Studio 2.0, which was released a few days ago now supports integration with Google App Indexing.
Google App Indexing Integration & Testing has been added directly to the studio. If you “add App Indexing into your app helps you re-engage your users…
Got Questions On Google App Indexing? Let Google Know For SMX
At SMX West in a few weeks I am moderating a panel named What You Need To Know About Google App Indexing. In that panel…
Google Mobile Algorithm Tests Underway?
On Friday, Dr. Pete Meyers, the man behind Mozcast said on Twitter that his tool picked up significant ranking changes in the mobile search results. He said “URLs on page one jumped from 80.9% to 88.7%.” That is very big but within 24 hours…
Who really won the Super Bowl? A consumer search investigation
Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year. When consumers have … read more
SearchCap: Google Super Bowl Searches, Yahoo BOSS & SEO Agencies
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Super Bowl Searches, Yahoo BOSS & SEO Agencies appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%
Ads drove more than 7.5 million incremental searches for Super Bowl advertisers.
The post Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70% appeared first on Search Engine Land.
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MarTech Rates Increase Saturday. Save $350 — Register Now!
Join innovators and main street brands pioneering marketing technology at MarTech: The Marketing Tech Conference. Save $350 on your ticket by registering this week! Attend for: Sessions, panels and keynotes featuring senior-level marketers who are driv…
Yahoo To Close BOSS (Build Your Own Search Service) Next Month
Yahoo to close yet another search service. Yahoo BOSS is closing March 31, 2016.
The post Yahoo To Close BOSS (Build Your Own Search Service) Next Month appeared first on Search Engine Land.
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Do SEOs At Larger Agencies Earn More Than Those At Smaller Agencies?
Local search practitioners, how do you stack up to your peers in the industry? Columnist Myles Anderson sheds some light on this topic based on data from BrightLocal’s recent annual Local SEO Industry Survey.
The post Do SEOs At Larger Agencies Earn M…