There is no ‘best’ Google Ads bidding strategy, study finds
New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.
How causal impact studies work and when to use them in PPC
This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches fall short.
Google adds support for sale pricing and priceType property
Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.
4 Reddit ad formats you need to know
Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities.
Google Fixed Google Search Console Product Snippets Report
A couple of weeks ago, we reported a bug with the Google Search Console search performance report and rich results report when you filtered by the “product snippets” search appearance option. Google finally posted an update that the report has been fi…
Google Site Command For Image Search Wonky
It seems that Google made a change, intentionally or unintentionally, to the site command within Google Image Search. When you do a basic site command, without appending keywords to the query, then Google will return no image results.
Google Search completely kills the cache feature
9 months after Google dropped the cache link and 2 weeks after Google added the Wayback Machine links, the cache operator has fully stopped working.
Google Merchant Listings Adds priceType Property & Sale Pricing Examples
Google has updated its Google Merchant Listings help documentation to add priceType property and then also give new sale pricing examples. Google said they did this to “make it easier for merchants to specify sale pricing through structured data and b…
Google Search From Small Businesses Carousel
Here is another Google Search treatment where Google is trying to promote small businesses. Google is testing showing a “from small business” carousel in the search results, that shows products from small businesses that matches your query.
Google Product Experts Program Not Going Away
There was some speculation that Google may fold the Google Product Experts program but that is not true. John Mueller from Google responded to those concerns on Mastodon and said, “I don’t see the product expert program going away anytime soon.”
Optimizing Largest Contentful Paint: 5 tips for a faster website by DebugBear
Learn new techniques to speed up your website and pass Google’s Core Web Vitals assessment.
Google Cache Is Fully Dead
Google has now totally disabled the Google Cache from completely working. Earlier this year, Google removed the cache link from the search result snippets. Then a couple of weeks ago, added links to the Wayback Machine. Now, the direct link to see t…
Using AI to Generate SEO Content for 250k Product Pages
Will It Hurt Rankings?
Google Ads adds Video Enhancement for Performance Max
Google’s Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.
How to plan a website to maximize SEO success
Most new websites make SEO mistakes. This guide and template will show you how to retain and improve SEO on your next website project.
Daily Search Forum Recap: September 23, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google Search ranking volatility has not calmed…
6 advanced (yet missing) Meta Ads KPIs to track success
Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions.
Google Search Ads 360 (SA360) starter guide
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
Google Search Ranking Increases During Core Update Wiped Out Post Update
It’s like Google cannot make up its mind – with all the volatility we reported post Google August 2024 core update, a lot of that volatility means ranking changes for sites like yours. Some of you who saw modest increases in your Google Search ranking…
Google Ads With Ten Sitelinks – A Bug
Google Ads can show a nice number of sitelinks under the ad, as sitelink extensions. But I’ve never seen Google show 10 sitelinks under a single sponsored listing. Google did respond saying “this is not intended,” which implies this is some weird bug.