SearchCap: Google AMP, Send Map To Phone & Ad Layout
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AMP, Send Map To Phone & Ad Layout appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How Are You Managing Social Media Risk?
Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a sevenfold increase in spam messages. The number of unauthorized social media…
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Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
The post Google’s New SERP Layout: The Biggest Winners & Losers appeared first on Search Engine Land.
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Google Send To Phone Feature Now On Local Knowledge Graph Panel
If you search for any term that brings up a local based knowledge graph in Google, such as [rustybrick]…
Google: No Announcement Dates On Penguin 4.0 Launch
It has been over a week since we last mentioned Penguin, so yesterday…
Google: No, We Don’t Have An SEO Partner Program
We reported that Google has mixed messaging around having an SEO Google Partner program. A week or so ago, Google said that they do not offer SEO certification but then shortly after that, Google posted a page saying they have an SEO partner program…..
Google Data Change: Internal Index Updates For Mobile Apps Only
On the data anomalies update page Google posted a notice that on February 5th and 8th of this year they made an “internal index updates” for mobile apps only. Google added “these changes do not affect end users so you should see no change on impressio…
How To Get Started With Accelerated Mobile Pages (AMP)
Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.
The post How To Get…
Google’s AMP Top Stories Now Live In Mobile Search Results
AMP’s objective is a faster, more engaging mobile web experience in an open ecosystem.
The post Google’s AMP Top Stories Now Live In Mobile Search Results appeared first on Search Engine Land.
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Google Panda Continuous Update But Gets Prepared Between Roll Outs?
Today is the 5th anniversary of the Google Panda update, which touched down on February 24, 2011. Yesterday, John Mueller of Google answered another question on Panda, and his answer I found interesting…
Why companies create content – part two: to gauge public opinion
Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can … read more
Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box
Now, you can use the “Send to your phone” feature directly in the Google web search results, not just in the Google map search results.
The post Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box appeared first on Search Engine Land.
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Stop thinking about long-tail keywords and start focusing on searcher intent
Long-tail keywords have certainly received a heck of a lot of recognition for their value to marketers, but perhaps their time is up.
An Inside Look At The Upcoming MarTech Conference
We’re 4 weeks away from the next MarTech conference in San Francisco. This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. If you haven’t registered yet, we are offering our low pre-conference rate discount, which is $200 off the on-site ticket…
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Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appear…
SearchCap: Google AMP Lives, Google Compare Dies & Review Stars Hide
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AMP Lives, Google Compare Dies & Review Stars Hide appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Content Mapping, Search Optimization And The Buyer’s Journey
Have you optimized your content for all stages of the buyer’s journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions.
The post Content Mapping, Search Optimization And The Buyer’s Journey appeared first on Search Engine Land.
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Study Says Outbound Links Helps Google Rankings, Despite What Google Says
Not even a month ago, we reported that John Mueller of Google said that outbound links are not a ranking factor. He clearly said that and Google said it also last year.
But a new study by Reboot Online says they have pretty good evidence suggesting o…
What Google’s New Layout Means For Search Marketers
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.
The post What Google’s New Layout Means For Search Marketers appeared…
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Save Our Search: 3 Reasons Not To Overreact About Losing the Right Rail
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan.
The post Save Our Search: 3 Reasons Not To Overreact About Losing the Right Rail appeared first on Search Engine Land.
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