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Change is constant in search and social media marketing, and the next few months won’t be an exception: Google promises a significant Penguin update; Bing plans to roll out its version of Product Ads; authorship and authority will have greater influence on search results; and Twitter, Facebook and…
Please visit Search Engine Land for the full article.
How to Start YouTube Advertising in 9 Steps
Online video is huge and video viewing doesn’t seem to be slowing down any time soon. If you’re ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for you.
5 Pillars of a Successful Modern Web Design
The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum impact for your business. Balance is key.
SearchCap: The Day In Search, May 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain Google’s head of search spam, Matt Cutts, posted a new video…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain
Google’s head of search spam, Matt Cutts, posted a new video about a new change coming to Google’s search results related to the diversity of the results being displayed. Matt said that Google is launching “soon” a new change that will make it less likely to see results from…
Please visit Search Engine Land for the full article.
Bing Beams Up Star Trek Fans With Home Page Easter Egg, Klingon Translator
In conjunction with the arrival of “Star Trek Into Darkness”, Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for “beam me up” and a new language option to Bing Translator: Klingon.
Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference
Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but are describing it functionally as “Interactive Snippets” and the next step on from rich snippets. To…
Please visit Search Engine Land for the full article.
Search In Pics: Google Blimps, Sullivan Junior At Google LA & A Google Mohawk
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google+ Blimps: Source: Google+ Danny Sullivan’s Kid At Google LA:…
Please visit Search Engine Land for the full article.
Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard
Google has updated the interface for AdWords Express, Google’s AdWords product designed for small businesses. Among the interface updates are a redesigned dashboard to show an at-a-glance look at ad views (impressions), clicks and calls generated as well as a pie chart that tracks monthly…
Please visit Search Engine Land for the full article.
35% Will Block Google Images In Protest Of Change
About a month ago, we asked our readers if they are or plan on blocking Google Images after they noticed a huge drop in traffic since the new image search design launched…
Google Subject Specific Authority Ranking
As part of our coverage of the ten Google algorithm changes coming this summer, I wanted to make sure you all saw that Google was coming up with a technique to determine which sites are authorities in specific topics. Now, if Google determined…
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Gaining Access To The New Google Maps
As we expected, Google introduced the new Google Maps interface and features at Google I/O.
The new maps are no longer a “static map” but now the maps are “immersively interactive” said…
Google Drops The “Translated Foreign Pages” Search Filter
Google has dropped yet another search filter option from the search results. This one is named “Translated Foreign Pages…
Google Adds Organization Schema Markup For Knowledge Graph Logos
Google has announced they’ve added support for the schema.org markup for organization logos within the search results, specifically not the search snippets but within the knowledge graph…
Google Maps Will Allow You To Move Reviews To A Different Listing
Jane Wang from Google announced in the Google Business Help forums that you can now make a request for Google to move your businesses reviews from one listing to another…
Video Recap of Weekly Search Buzz :: May 17, 2013
Very busy week at Google, mostly because of I/O but a lot of other things going on – it didn’t help that I was offline for two days. We first discuss the ten changes coming to Google related to SEO, including softening Panda…
Your Rankings Drop Around May 15th? May Be Due To Link Networks Google Busted
On May 15th, Google’s head of search spam, announced on Twitter that Google has taken “action on several thousand linksellers in a paid-link that passes PageRank network.”
Google has done this time and time again…
Analyzing Competitiveness In Your Paid Search Account
The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Qual…
10 Essential WordPress Plugins to Improve SEO & Usability
Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and conversion.
Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case
Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners: The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo…