6 strategies to build links for your small business website in 2016
Small business owners often don’t know where to start when it comes to local link-building for SEO, so columnist Pratik Dholakiya shares his tips and suggestions.
The post 6 strategies to build links for your small business website in 2016 appeared fi…
How advertisers should repond to fewer ads showing on Google
Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.
The post How advertisers should repond to fewer ads showing on Google ap…
Continuing to make the web more mobile friendly
Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.
If you’ve already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out the Mobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site. And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.
If you have any questions, please go to the Webmaster help forum.
Posted by Klemen Kloboves, Software Engineer
Google to boost mobile friendly algorithm this coming May
Google announced they are increasing the mobile-friendly update factors but don’t expect another mobilegeddon.
The post Google to boost mobile friendly algorithm this coming May appeared first on Search Engine Land.
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The pros, cons and politics of hybrid mobile apps
A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code for closer integration with the device and/or to pass itself off as a download app.
Paid search and social: an introduction to your first steps in digital marketing
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing.
Google: RankBrain Does Not Currently Affect Crawling
Google has deployed RankBrain for some time and we know it is confusing so there are many questions out there on it.
One question posed to Google was how does RankBrain impact crawling on your web site. Does RankBrain determine how much Google will c…
Google: No, We Don’t Understand Text In Images
A question was posed to Google’s Gary Illye’s on Twitter if Google’s crawler and indexer understands the text embedded in an image, maybe through OCR or other techniques. I am surprised to hear Gary say no…
A Google Update Brewing? Showing Some Signals.
Over the past week or so, I have been waiting day by day because I really have this feeling that an update is about to kick off soon…
Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic*
DuckDuckGo launches Directions! feature with option to use multiple map apps
DuckDuckGo’s new feature lets users choose from Apple, Bing, Here, OpenStreetMap or Google Maps to get directions.
The post DuckDuckGo launches Directions! feature with option to use multiple map apps appeared first on Search Engine Land.
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Blenheim Chalcot acquires analytics firm iJento
Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, … read more
Best practices for managing multiple social channels
Facebook… Twitter… Snapchat… Pinterest… Instagram… YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across…
Please visit Search Engine Land for the full article.
Google helps musicians keep a beat with metronome tool directly in search
Google’s metronome default rate is 120 beats per minute, but the full range goes from 40 to 208 BPMs.
The post Google helps musicians keep a beat with metronome tool directly in search appeared first on Search Engine Land.
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MarTech All Access passes are sold out, but you can still attend! Learn how.
In one week, join other professionals in tackling issues at the intersection of marketing and technology at MarTech: The Marketing Tech Conference. All Access conference passes are SOLD OUT — but it’s not too late for you to attend. You can still register for an Expo Pass by March 20 and pay…
Please visit Search Engine Land for the full article.
SearchCap: Bing search APIs, Google candidate searches, Google Analytics 360 & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing search APIs, Google candidate searches, Google Analytics 360 & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Search Analytics Let’s You Save Dynamic Date Range URLs For Reports
Google’s Zineb Ait Bahajji shared on Google+ a change in how Google generates the URLs for the Search Analytics date range based reports in the Google Search Console. Now if you ask for the last 7 days or last X days…
New: Google Analytics 360 Suite
If you go to the Google Analytics home page you will see a new section for the enterprise clients that says Google Analytics 360 Suite. It seems Google has replace there Analytics Premium platform and is replacing it with Google Analytics 360 Suite……
Google Opens Trial Run Ads To Search Ads With App Streaming
Google announced new ad formats and targeting options yesterday. The biggest item was expanding trial run ads to search ads.
That means you can use app streaming feature for ads in search…
Google’s Gary Illyes On RankBrain Replacing Links & Other Ranking Factors
So the folks at Distilled wrote a piece “Google to Announce that Links are no Longer a Major Ranking Factor…