SearchCap: comScore data, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: comScore data, link building & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Crawler Now Sends English In Accept-Language Request Header
Former Googler, Pierre Far, spotted and posted on Google+ that the Google crawler (GoogleBot) now sends HTTP requests with English setting Accept-Language in the request header.
Google: Reviews In Original Language On Internationalized Pages Are Acceptable
One of the more complicated topics in SEO is internationalization, geo, languages…
Google Testing Images In Search Results Snippets
Google seems to be stepping up showing more and more images in the search results, inline with the snippets. Over the past few weeks…
Former Googler: Google’s Early March Update Gone Unnoticed Long Enough
Last week, we reported on a Google update that we suspected started a week or so before. There was some chatter in the SEO communities around an update, as well as some of the automated tracking tools noticed some changes – but overall…
Link building is a human endeavor
The secret to getting valuable, high-quality links? According to columnist Andrew Dennis, it’s one-on-one interaction with another person.
The post Link building is a human endeavor appeared first on Search Engine Land.
Please visit Search Engine Lan…
Evangelizing organic search success: 5 steps to elevate performance
As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies in organic search evangelism.
The post Evangelizing organic search success: 5 steps to elevate …
How to use visual social media – part two: Tumblr and Snapchat
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media.
Local marketing: What is the true local web?
Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off.
The post Local marketing: What is the true local web? appeared first on Search Engine Land.
Ple…
Introducing the Content Strategy Canvas
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given will differ from company to company. To help with this, I’ve come up with the Content Strategy Canvas.
Data show that search query volumes on the PC peaked in 2013
Three years ago was the high-water mark for desktop search.
The post Data show that search query volumes on the PC peaked in 2013 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Announces Doodle 4 Google Winner
Google has announced the winner of the Doodle 4 Google competition for 2016. The winner is 10th grader Akilah Johnson from Washington, D.C.
The logo, aka Doodle, which you can see above…
SearchCap: Bing Ads social extensions, Google Adpocalypse & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Ads social extensions, Google Adpocalypse & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Doodle 4 Google 2016 student winner pays tribute to her African heritage
Washington, D.C. 10th grader says she wanted her artwork not only to turn heads, but souls, as well.
The post Doodle 4 Google 2016 student winner pays tribute to her African heritage appeared first on Search Engine Land.
Please visit Search Engine L…
Why costs for local SEO campaigns vary
Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down.
The post Why costs for local SEO campaigns vary appeared first on Search Engine Land.
Please visit Search Engi…
A first look at Plonked, the new search engine for business
Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its … read more
5 dos and don’ts of managing a new international PPC account
Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new challenge.
The post 5 dos and don’ts of managing a new international PPC account appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
10 tips for writing effective headlines for the web
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.
22 useful IFTTT recipes for content marketing and SEO
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even … read more
Google’s right-side Adpocalypse: What really happened (DATA)
When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.
The post Google’s right-side Adpocalypse: What really…
Please visit Search Engine Land for the full article.