15 AI tools you should use for SEO

Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings.
Search News Buzz Video Recap: Google Volatility With Gains & Losses, Updated Web Spam Policies, Cache Gone & More Search News
Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache operator is now fully dead…
How SEO can work with digital marketing teams

SEOs can help boost digital marketing efforts through collaboration, all while championing the customer journey.
Report: Small Google Business Profile Updates May Trigger Re-Verification
Krystal Taing, a Google local product expert in the Google Business Profiles forum and Vice President at Uberall, said she is seeing a rise in re-verifications from Google Business Profiles even after just making small changes or additions to your Goog…
Google Local Panel Adds “About This Place” Section
Google is testing adding a new section named “About this place” to the local panel in the Google Business Profile listings within Google Search and Google Maps. This section shows you text and image reviews of this place in a stacked card format.
Bing Short Videos Now With Details
Microsoft is testing adding more details to the short video carousel it shows in Bing Search. Now it is showing video length, descriptions, a swipe to see more and other changes.
Spike In Removed Google Reviews On September 17th
Google seemed to have removed/deleted a ton of reviews from Google Business Profiles within Google Maps and Local search last week, around September 17th. This came a day or so before Google updated its Google Business Profiles review restrictions pol…
Google Search Content Suggestions In Specific Languages Toggle
Google has this setting some searchers can manage that lets them turn on or off seeing content in a language that is popular in their region. The searcher can either leave the content language suggestion on or turn it off.
The future of keyword targeting by Edna Chavira

Leverage your existing search expertise on a new performance marketing platform.
Key Google Search Console metrics to monitor every month

Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console.
Google’s Ads Data Hub: What you need to know

Explore Ads Data Hub – Google’s tool for privacy-centric advertising insights, data integration, campaign optimization and more.
Google Search Ranking Movement Heated, Volatility Continues 9/25
Google Search still has not calmed its ranking shifts, volatility and movement. The search results remain incredibly volatile with rankings and traffic changing again in a big way over the past day or so. I know I sound like a broken record but even s…
5 ways to scale global search management

Here’s how consistent reporting, centralized SEO development and shared templates reduce friction and improve performance across markets.
Google Updates Web Search Spam Policies
Google has refreshed and updated its web search policies documentation. The big change is Google added more language around the site reputation abuse policy, while expanding, simplifying and clarifying other sections of its search policies.
Google AI Overviews For Branded & Navigational Queries???
Google AI Overviews generally do not show up for branded or navigational queries. So if you are searching for a brand or company, generally, Google has not shown an AI Overview.
Google Recently Viewed Movies Activity Card
Google now can show movies you recently viewed as an “activity card.” I am not sure if this is based on a movie you actually went to see in the theatres, watched online or just based on you clicking on movie listings within Google Search.
Google Search: States In The News
Google Search has this newish news or top stories carousel format that Google titled “States in the news.” It shows you news or top stories from news publishers related to the query by U.S. state.
Google Search Backstory Top Stories Section
Google Search has this news or top stories section titled “Backstory.” It comes up from political queries, maybe other news queries.
Adopting vs. hacking Google Ads features: The great debate

Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate.
Google updates its spam policies document

Google added more details on site reputation abuse, while updated and clarifying other sections of the search spam policies.