SearchCap: Travel & retail report, first page bids & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Travel & retail report, first page bids & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdGooroo releases travel and retail keyword results after Google’s right rail ad change
Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword.
The post AdGooroo releases travel and retail keyword results after Google’s right rail ad change appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
First-page minimum bids continue to rise in wake of Google desktop SERP changes
Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries.
The post First-page minimum bids continue to rise in wake of Google desktop SERP changes appeare…
Dictionary of ad buying: key terms and acronyms
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary.
How B2B brands perform on social (spoiler: better than you think)
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page).
Watch Google’s Top Ranking Engineer, Paul Haahr, Talk On How Google Works
I am not sure if you remember but at SMX West, we covered tons of tidbits coming out of a talk Google’s Paul Haahr gave named How Google Works.
Well…
New: Google AdWords OEM Automotive Ads
Google announced a new search ads, AdWords, format for automative ads for OEMs such as Toyota, Honda, etc.
Now, if the OEM is buying ads, they have the option to have a richer experience with their ads. The ads come up for searches around their bran…
Google Testing Removing Reviews From Local Map Results?
Typically when you do a search that brings up local results in the web search results, the local box or whatever Google is calling it these days – you see 3 listings now and if those listings have reviews…
WhatsApp Uses Globe Unicode In URL Structure & Google Ranks It
Gerk Mulder shared an interesting screen shot on Twitter of Google indexing, ranking and displaying in the search results snippet a globe unicode URL. It looks like this…
From waste to win: watch how a simple change affects AdWords performance
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control.
The post From waste to win: watch how a simple change affects AdWords performance appeared first on Search Engine…
How to track clicks to offline sales from a B2B lead generation website
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years.
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.
SearchCap: Google AMP, knowledge graph & auto ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AMP, knowledge graph & auto ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google: AMP Powered News Carousel Only Live In 12 Countries
Google’s Elena L. said in a Google Webmaster Help thread that the new news carousel that is powered by AMP content that went live on February 23rd is only live in 12 countries. Google will be expanding them to more countries but here is the full list …
Yahoo Ad Reps Jumping Ship, Leaving Advertisers With No Alternatives?
Yesterday we covered how Yahoo is looking to sell itself, which means, Yahoo employees don’t feel so secure at the company.
Yesterday…
Google On Image Title Attributes For Ranking
We know Google uses alternative text, alt tags, in images for helping them understand what is an image is about. Google uses it for ranking images…
Google Knowledge Graph Panel Adds Share Feature & More
Aaron Friedman of Five Blocks captured and posted on Twitter that Google has modified the knowledge graph to add a share feature and it also looks like the company URL with the globe next to it is new also…
Google Image Search Save Image Feature
Google announced they are expanding the save image feature in Google Image search from mobile search to desktop search. It is pretty simple, you search for images, click on the image…
How to use In-Page Analytics and how it can help boost conversions
Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin … read more
Google launches its giant mobile search ads for auto makers in the US
Ads for nearby dealers are also now available in mobile search in the US.
The post Google launches its giant mobile search ads for auto makers in the US appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.