Visual PR Secrets: Content Power Tips and Social Publishing Trends
Today’s content is more visual, social and sophisticated. As brands compete to lure in new customers with the right pictures, it’s time to rethink which images are used and new ways to get visual. The inspiring, passionate and authentic will survive.
Google To Shutter Its Google+ Local iOS App Next Month
With the newly updated Google Maps app for iOS out, Google has announced its plans to shut down the Google+ Local app for iOS on August 7th. There’s been no official announcement that I’m aware of yet, but both 9to5 Mac and Mark Traphagen posted a Google email detailing the shut down…
Please visit Search Engine Land for the full article.
Getting Started With Google Places for Business
In less than 5 minutes, you can get your business listing up and running on the largest search engine out there. Follow these steps to get started, add your listing and get it verified, plus how to optimize your listing so searchers can find you.
YouTube Dedicates a Week to Geek Culture
YouTube Geek Week will take place August 4-10, and will include talent from some of YouTube’s popular channels such as Felicia Day’s Geek & Sundry. The celebration will be broken down by themed days in an effort to cater to niche audiences.
Did Google Maps Lose England, Scotland, Wales & Northern Ireland?
The United Kingdom (to use its short name) is a complicated country, actually made up of four countries across two islands. If you were looking to understand it better, forget Google Maps. That’s because the service has lost the constituent countries of England, Scotland, Wales & Northern…
Please visit Search Engine Land for the full article.
Facebook’s Mobile Surge: Ad Revenues Double
How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company’s advertising revenue and mobile usage accounted for 71 percent of monthly active users (MAUs) during its latest quarter.
SearchCap: The Day In Search, July 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Q2 2013 Revenue Up 35% From This Time Last Year Russian search engine giant Yandex released its Q2 2013 fina…
LinkedIn Attracts Brands to Homepage With Sponsored Updates
Sponsored Updates are a new ad unit available to marketers and brand managers that run company pages on LinkedIn. Users will see the ads alongside the organic posts from people in their network and companies they follow.
Yandex Q2 2013 Revenue Up 35% From This Time Last Year
Russian search engine giant Yandex released its Q2 2013 financial results today, reporting revenues at RUR 9.2 billion or $281.2 million, a 35 percent increase compared to their Q2 2012 report. According to the statement, Yandex CEO Arkady Volozh claimed, “Yandex delivered strong financial…
Please visit Search Engine Land for the full article.
Google Analytics Gives Advertisers Bid Adjustments Report
Google Analytics now shows bid adjustment reporting, enabling advertisers who have linked their AdWords and Analytics accounts to run and analyze performance reports for each bid adjustment, and analyze it across devices, locations, and time of day.
SPONSOR MESSAGE: Enterprise Web Analytics Tools: The Marketer’s Guide
In this Marketing Guide, learn about the latest trends, opportunities and challenges facing the market for enterprise web analytics, especially considering the explosive growth in social media marketing and analytics. Drawing from interviews with indus…
Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity
Google recently compiled research on back-to-school shopping behavior online in addition to consumer survey data to reveal this year’s shopping season happened two weeks earlier than last year, and that the majority of it started online.
Rosalind Franklin and Photo 51 Honored in Google Doodle
Today’s Google Doodle honors Rosalind Franklin. Franklin took an X-ray diffraction image of the DNA molecule in 1952. The image was called Photo 51 and was the critical piece to identifying the structure and composition of DNA.
RIP Ilya Segalovich, Yandex Co-Founder & CTO
Ilya Segalovich, Co-Founder & CTO of Russian search engine Yandex, has died suddenly at the age of 48. Segalovich had been responding well to cancer treatment before unexpectedly succumbing to complications early this morning, according to a statement released by the company. Segalovich…
Please visit Search Engine Land for the full article.
Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook
It’s no secret that some Fortune 500 companies are behind the times when it comes to their social media. A new study examines to what extent corporations are now using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare.
Foursquare Opens Self-Service Advertising to Small Businesses
Foursquare will charge advertisers when a user looks at the larger listing for an advertisement within Foursquare, but also charge advertisers when a user either checks in at that business after they’ve seen the advertising on Foursquare.
Google EMD: Does It Impact Non EMDs As Well?
When Google launched the EMD Update in September 2012, I assumed that it only impacted keyword rich domain names. Specifically, sites that target the keyword phrase in their primary domain…
Google’s Rosalind Franklin Birthday Logo Shows DNA X-Ray Image
Today, Google is celebrating the life and legacy of the late X-ray crystallography and biophysicist Rosalind Franklin on her 93rd birthday. Rosalind Franklin was best known for the X-ray diffraction images
Bing Product Ads To Run In Closed Beta Through Holiday Season
Upon hearing the news that Adobe was releasing support for Bing Product Ads through its Media Optimzer platform, I asked Microsoft about about the status of the product ads launch. In a new statement to Search Engine Land, David Pann, GM, Microsoft Advertising Search Group, said: “We are on…
Please visit Search Engine Land for the full article.
Limited Edition Link Building Strategy
Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren’t very lucrative to sell, its relevance to your normal products gets you the right external links. Here’s how it works.