24 slightly depressing stats on the fall of Twitter
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months.
Google tests displaying review snippets in the local 3-pack
Google now may show a single review in the 3-pack. This was caught being tested in the wild.
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New: Google Review Snippets In Local Pack
Pete Meyers posted on Twitter a new test Google is conducting in the local pack. Google is showing review snippets on some of the local results directly under the address of the snippet…
How to fix discrepancies in your web analytics data
Google Analytics, like every web analytics tool, does not deliver accurate data. Here’s how you can fix that.
Upcoming webcast: “Mapping the Value of Your Customer’s Experience”
The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. How can brands create the best experience to capture today’s new…
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Google Changes Local Reviews – Removes Google+ Page & Simplifies Adding Reviews
There was a lot I wanted to cover on Friday but was afraid some of that news would get looked over because it was April Fools Day. If you missed…
Google’s Paul Haahr On Patents For Learning SEO
Google’s Paul Haahr, a lead ranking engineer at Google for 14+ years, had a nice conversation with the SEO community yesterday on Twitter.
Google AdWords Testing Green Call/Phone Icon Button
Google seems to be testing a new ad format, with a green app like looking phone icon. This is in addition to the blue subtle call phone icon. Truth is…
Google Movie Listings Direct You To Fandango
Google seems to have launched movie listing results that link directly to Fandango’s web site or mobile app. If you search for local movie listings in Google, Google will output them and link you over to Fandango to do the final purchase…
Google Updated Quality Raters Guidelines Last Week
Google has updated the quality raters guidelines PDF on March 28, 2016. The full version of the quality raters guidelines was first introduced in November 2015 and now keeps it live and updated for all to see…
How to find relevant and proof terms for your content
Quality content is great, but it won’t improve your SEO if it’s not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the right keywords.
The post How to find relevant and proof terms for your conten…
Google makes movie showtime links to Fandango more prominent in mobile search
The change is now appearing on both iOS and Android.
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Columbia University researchers claim 28% of Google’s URL takedown requests are invalid
Among the questionable DMCA notices, 4.2% of the takedown requests targeted sites that failed to include any copyright infringing content.
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Have we reached peak content? Insights and issues highlighted by #ClickZChat
Do you believe that we’ve reached (or are heading for) peak content? The point when there is so much information available that it becomes effectively useless?
21 quick ways to find inspiration for creating content
In order to maintain your productivity and feel inspired for your next post, it is helpful to get organised in advance and create a list of resources and tools that will help you find an idea for your next post.
The 4 Cs: A recipe for precise remarketing campaigns
A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure.
The post The 4 Cs: A recipe for precise re…
Google+ Accounts No Longer Required For Leaving Local Reviews In Google
Google revamped the interface to add reviews on local results and dropped the Google+ account requirement.
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Google Updates The Search Quality Rating Guidelines
Google has updated their search quality raters guidelines document on March 28, 2016 reducing it from 160 to 146 pages.
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