Should I 301 Redirect Old Product Pages to Existing Category Pages on Sites?

Take care of your 301 redirects….

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Purchase A Complete Site Review

Here’s 8 reasons to buy a Hobo SEO audit today.


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Develop free, lightweight attribution insights for your paid & organic channels

Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device.

The post Develop …

Study: Sales, keywords & fulfillment correlate with Amazon search rankings

Unlike traditional search engine Amazon search places a premium on products that sell. See what factors correlate the most with high rankings thanks to a new study from Ripen eCommerce.

The post Study: Sales, keywords & fulfillment correlate with Amazon search rankings appeared first on…

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Google’s manual action penalty this weekend was over free product reviews

The mass Google manual actions for outbound links was related to the warning Google gave a few weeks ago around bloggers giving links in exchange for free products or services.

The post Google’s manual action penalty this weekend was over free product reviews appeared first on Search Engine…

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No More Deceptive Download Buttons

(Cross-posted from the Google Security Blog.)
In November, we announced that Safe Browsing would protect you from social engineering attacks – deceptive tactics that try to trick you into doing something dangerous, like installing unwanted software or revealing your personal information (for example, passwords, phone numbers, or credit cards). You may have encountered social engineering in a deceptive download button, or an image ad that falsely claims your system is out of date. Today, we’re expanding Safe Browsing protection to protect you from such deceptive embedded content, like social engineering ads.

Consistent with the social engineering policy we announced in November, embedded content (like ads) on a web page will be considered social engineering when they either:

  • Pretend to act, or look and feel, like a trusted entity — like your own device or browser, or the website itself. 
  • Try to trick you into doing something you’d only do for a trusted entity — like sharing a password or calling tech support.
Below are some examples of deceptive content, shown via ads:
This image claims that your software is out-of-date to trick you into clicking “update”. 

This image mimics a dialogue from the FLV software developer — but it does not actually originate from this developer.
These buttons seem like they will produce content that relate to the site (like a TV show or sports video stream) by mimicking the site’s look and feel. They are often not distinguishable from the rest of the page.
Our fight against unwanted software and social engineering is still just beginning. We’ll continue to improve Google’s Safe Browsing protection to help more people stay safe online.
Will my site be affected?
If visitors to your web site consistently see social engineering content, Google Safe Browsing may warn users when they visit the site. If your site is flagged for containing social engineering content, you should troubleshoot with Search Console. Check out our social engineering help for webmasters.

Posted by Lucas Ballard, Safe Browsing Team

Act now: SMX Advanced super early bird rates expire this Saturday

SMX Advanced rates increase Saturday. Register now for the lowest rates. Here’s what’s in store: 30+ sessions, keynotes and workshops featuring results-producing strategy and tactics on paid search, SEO, analytics, mobile and social media; panel discussions, single-speaker TED-style presentations…

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Don’t trust Google to structure your local data

As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.

The post Don’t trust Google to structure your local data appeared…

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Mississippi attorney general’s “conspiracy to censor the internet” back on as appeals court rules against Google

Google had alleged the Motion Picture Association of America was using Mississippi attorney general’s action as a tool of its private interests in content takedowns.

The post Mississippi attorney general’s “conspiracy to censor the internet” back on as appeals court rules against Google…

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