Understanding our love of visual content
We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content?
Call for entries: the 2016 Search Engine Land Awards
Do you produce award-winning results in search marketing? Enter the 2016 Search Engine Land Awards (aka #TheLandys) to be recognized for your work in SEO and/or SEM today. Entries close June 30, 2016. Awards Ceremony & Gala to be held in New York City on September 28, 2016, in conjunction with…
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Google to display TV station listings & times for searches on your favorite shows
Google adds some features to their television search by disclaiming live network air times for TV related queries.
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Shift London: Are you ready to join the #Digirevolution?
What makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation and digital change?
New research reveals enterprise content marketing trends in 2016
Joe Puluzzi has released the CMI’s latest research into enterprise content marketing, and it’s well worth sharing, so I thought I’d discuss a few of the highlights (or lowlights, in some cases).
SearchCap: Google local ads, Google searches podcasts & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google AdWords Order IDs Now In AdWords Conversion Tags For Better Conversion Metrics
Google announced on Google+ that they have added a new feature named Order IDs that allow you to add a unique identifier into your AdWords conversion tags to help reduce duplicate conversion data…
Google: Recover From A Manual Action? You Still May Have To Recover From An Algorithmic Penalty
In the Google Hangout this past Friday on Google+ with John Mueller, John discussed how manual actions and algorithmic penalties are different…
Google Maps Local Pack Showing Obvious Duplicates Listings
I love the Local Search Forum because these SEOs are so knee deep into the local search results that it is amazing what they pick up on. One local SEO said she thought that Google had a handle on not showing duplicate listings in the local pack…
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Serial fans rejoice — You can now listen to podcasts directly in Google app on Android
Google says users can pick from thousands of podcasts, including Serial, This American Life, Fresh Air and Radiolab.
The post Serial fans rejoice — You can now listen to podcasts directly in Google app on Android appeared first on Search Engine Land.
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Android GoogleBot Smartphone User-Agent Did Go Live This Week
A month ago we reported that Google is dropping the iPhone user agent for the Android version and that would happen on April 18th.
I actually checked this morning to see if the Google Search Console removed the “upcoming” version so webmasters can che…
Google Displaying A Featured Snippet From User Generated Comments
Bill Elward spotted a featured snippet in Google that doesn’t use the primary content on the page but rather pulls from the comments section of the page. He posted the example on Twitter.
The query is [how much is gap insurance] and what comes up for…
How mobile transformed an 80 year-old catalogue retailer
In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products via the mobile web.
Google makes updates that will affect local search marketers
Ads now appear in Local Finder results, plus ads display differently in Google Maps.
The post Google makes updates that will affect local search marketers appeared first on Search Engine Land.
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23 up-to-date stats and facts about Instagram you need to know
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue.
Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.
The post Brand bidding & PPC optimization: eff…
Twitter introduces better targeting with its new Ad Groups tool
Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation.
SearchCap: AdWords order IDs, Google changes & SEO forecasts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: AdWords order IDs, Google changes & SEO forecasts appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.
The post Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle] appeared first on Search Engine Land.
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Now you can capture Order IDs to mitigate double-conversion counting in AdWords
Filter out repeat visits to a conversion page from the same device with an update to the AdWords conversion tag.
The post Now you can capture Order IDs to mitigate double-conversion counting in AdWords appeared first on Search Engine Land.
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