Metrics blindness: Why it’s harming your link dev efforts
Do you make decisions based on metrics alone? Columnist Julie Joyce makes the case that this mindset can remove the critical human element from your marketing efforts.
The post Metrics blindness: Why it’s harming your link dev efforts appeared first on Search Engine Land.
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What’s the difference between responsive, adaptive and mobile-friendly sites?
Mobile adaptive sites and mobile responsive sights are the same, and both are synonyms for mobile-friendly… right? Not quite. Here’s a breakdown of the differences.
Google testing a slimmed-down version of the local box
Google is testing a minimalist version of the local box in the mobile search results. My best guess: It is a version for slower internet connections.
The post Google testing a slimmed-down version of the local box appeared first on Search Engine Land…
How to optimise your page images to increase site speed
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they tend to keep under wraps: “You’re either fast, or you’re f***ed.”
Daily Search Forum Recap: April 25, 2016
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
No Google Penguin 4…
SearchCap: Google purple ads, Shopping ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google purple ads, Shopping ads & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google AdWords Testing Purple Ad Label
Ross from Paid Insights informed me on Twitter that he is now seeing the ad label from Google AdWords in purple, not the yellow or green colors.
Here are some pictures he sent me:
He is/was seeing the purple color on both desktop and mobile sear…
Google AdSense Now Supports Filipino Language
Google announced this morning on Google+ that Google AdSense now supports Filipino language.
Filipino is the native language in Philippines with 45 million native speakers…
Smarter digital assistants and the future of search
The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines.
Google: We Don’t Have A Bandwidth Ranking Signal
Google’s Paul Haahr, one of the most knowledge people around the Google ranking signals…
Five reasons why GTIN should be your new favorite Google Shopping acronym
Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously.
The post Five reasons why GTIN should be your new favorite Google Shopping acronym appeare…
The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource
Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local…
Old Inside Street Views On Google Maps Are Not Easy To Remove
I recently found two threads in the Google Maps Help forums asking about how one can delete their inside street views for their business…
No Google Penguin 4.0 On World Penguin Day
Today is officially World Penguin Day, I am not joking, see worldpenguinday.com. So of course…
What are featured snippets and how do I get them?
Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after … read more
Google testing purple “Ad” label in Maps
The ad label matches the advertiser’s pin on the map.
The post Google testing purple “Ad” label in Maps appeared first on Search Engine Land.
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Five useful ways to create content for service and product pages
If you need some help figuring out how to invent new ways to create content for these pages, check out some of the ideas below.
William Shakespeare Google Doodle celebrates iconic writer & England’s St. George Day
Born in 1564, Shakespeare’s work has shaped four centuries of literature.
The post William Shakespeare Google Doodle celebrates iconic writer & England’s St. George Day appeared first on Search Engine Land.
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SearchCap: An AdWords UI wishlist, Earth Day Google doodles & an IAB report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: An AdWords UI wishlist, Earth Day Google doodles & an IAB report appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Earth Day Logos From Google, Bing & Others
Today is Earth Day and Google, Bing, Ask.com, Dogpile and others have special logos and themes up for the special day. They actually do this every year including last years Google pop quiz…