Copyright bully Getty Images complains to EU that Google coerced it into image search

Company says high-res image search results have harmed traffic and revenues.

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Trend observation: branded PPC ads getting more expensive

Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.

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In new test for Google text ads, headlines are expanded without sacrificing ad copy

With right side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position.

The post In new test for Google text ads, headlines are expanded without sacrificing ad copy appeared first on Search Engine Land.

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Dynamic remarketing: not just for retailers anymore

Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic.

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