Bing Ads Adds Copy & Paste Ads & Keywords
Bing announced you can now copy and paste your ads or keywords from campaign to campaign within the Bing Ads console…
Google: Here Is How Webmaster Forums Escalation Works
In a Google Hangout with John Mueller earlier this month on Google+, John explained how it works when a thread in the help forums gets escalated to a Googler…
Bing Webmaster Outreach Nonexistent
Last week, I noticed a public post by Duane Forrester, the former Bing webmaster outreach person, on Facebook sharing his disappointment with the current state of Bing’s webmaster outreach efforts…
Google bans ads for payday and high interest loans
As of July 13, the ads will no longer be accepted in AdWords.
The post Google bans ads for payday and high interest loans appeared first on Search Engine Land.
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SEO 101: eight simple ways to optimise your blog posts for search
You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page’s ranking on search engine results pages (SERPs).
Here’s a new content marketing strategy documentation map
I’m currently going through the process of establishing a content strategy from scratch and thought I’d share what I’m doing, which I’ve summarised in this visualisation.
Enterprise SEO Platforms Marketer’s Guide- Updated for 2016
Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and…
Please visit Search Engine Land for the full article.
Food Tube: How video storytelling led to 2m YouTube subscribers
What’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Food Tube … read more
Google Search Analytics Report Update: Now Includes Knowledge Panel, Rich Snippets & Local
If you login to your Google Search Console account and click on the Search Analytics, you will vertical line on April 27, 2016 that says “update…
Google News To Promote Local Publishers With Local Source Tag
Google announced on the Google News blog that in an effort to promote local news publications, when stories in their local towns go national, Google News is now using a “local source” tag. The interesting thing is that this tag is automated…
SearchCap: Bing Ads copy & paste, Google updates Search analytics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Ads copy & paste, Google updates Search analytics & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google AdWords Final URLs Report Gets Conversion Columns Metrics
Google quietly announced on Google+ that the Google AdWords Final URLs report is now getting conversion column metrics.
Google said “conversion columns now available for final URLs…
Bing Ads Schedule Reports Bug Sends Mass Duplicate Reports To Advertisers
The Bing Ads team confirmed on Twitter that there is a known bug this morning with the schedule reports system…
It’s Over A Year & A Half Since The Last Google Penguin Update
It is officially well over 18 months, a year and a half since the last official Google Penguin update. The last Google Penguin update was on October 17. 2014 – Penguin 3.0…
Copy & paste comes to Bing Ads UI
Easily add keywords and ads to new ad groups from the web interface.
The post Copy & paste comes to Bing Ads UI appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to make SEO a company-wide habit
When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on how to achieve this kind of buy-in within your organization.
The post How to make SEO a company-wide …
Success is an illusion if you can’t measure it; learn how at SocialPro
Driving traffic through earned/owned and paid social media advertising is the beginning of the journey. The rubber meets the road when visitors interact with landing pages and become customers. And social media marketers need to prove their mettle, not just speculate about their accomplishments….
Please visit Search Engine Land for the full article.
Beyond authority: guiding metrics for lasting links
Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.
The post Beyond authority: guiding metrics for …
Chinese scrutiny of Baidu ads after bogus cancer treatment causes death
Advertising regulation in China currently doesn’t cover paid search.
The post Chinese scrutiny of Baidu ads after bogus cancer treatment causes death appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Understanding the mobile customer journey
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers.