SearchCap: Google assistant, AMP stats & Firebase app indexing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google assistant, AMP stats & Firebase app indexing appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Meet Google assistant: A new search platform, rather than a gadget or an app
Think of it as Google 2.0. Google assistant is Google’s search smarts put into anything, no keyboard needed & conversations welcomed.
The post Meet Google assistant: A new search platform, rather than a gadget or an app appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Search Console Add Rich Cards Section
The Google Search Console added a new section under the Search Appearance section named “Rich Cards.” Rich Cards seem to be a section where Google will show you data about your rich snippets, schema, AMP…
Google App Indexing Replaced By Firebase App Indexing
Today is Google I/O and I am spotting a some changes to the Google docs that have not yet been announced. It seems Google has renamed it’s Google App Indexing to Firebase App Indexing…
Google’s New BMI Calculator
If you go to Google and search for [bmi calculator] you will find a new interactive answer box at the top that let’s you enter in your weight and height…
Google Now Lets You Search Using Emojis
Back in October 2014, we reported that Google was unable to accept emojis to search, so if you searched using an Apple Emoji [Apple] Google would show no results found. Well, now Google can search using emojis…
Bing Launches Bing Ads Editor Version 11.0
Bing announced the new Bing Ads Editor, version 11.0, is now out. It brings new features such as multi-account management support…
Google Search Console Adds AMP To Search Analytics
As expected, Google has added a feature to the Search Analytics report within the Google Search Console to filter out how your AMP pages are doing.
Shift Q&A: “Content is not a conceit or a vanity project, it makes people money”
Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it right?
5 ways to maintain your SEO ranking
You’ve worked hard to reach the top spot on Google — now you have to defend your position. Columnist Daniel Faggella provides his advice for staying on top.
The post 5 ways to maintain your SEO ranking appeared first on Search Engine Land.
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SEM too competitive? Here are three alternatives for building your customer base
For those with smaller budgets who are trying to maximize efficiency in a competitive landscape, being able to pay for these higher CPCs in paid search just isn’t really an option.
How mobile has changed our present and future search behaviour
Well, first thing’s first. Mobile search isn’t mobile.
Florida court allows Google to be sued by publisher delisted as “pure spam”
Procedural ruling flies in the face of established legal precedent.
The post Florida court allows Google to be sued by publisher delisted as “pure spam” appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google adds the ability to see how people find your AMP pages in Google Search Analytics reporting
AMP reporting has gone beyond just error reporting in the Google Search Console, and it now shows in the Search Analytics report.
The post Google adds the ability to see how people find your AMP pages in Google Search Analytics reporting appeared fir…
Google’s latest health tool: a BMI calculator now available directly in search
A search for “BMI calculator” delivers an interactive tool that helps users determine their body mass index.
The post Google’s latest health tool: a BMI calculator now available directly in search appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google now also allows you to search using emoji characters
You can now 🔍 using Google to find your favorite emoji results. Whether you love 🍿 or 🍩 or you’re on the healthy side and love 🍎, you can search for them on Google now.
The post Google now also allows you to search using emoji characters appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Is Google App Indexing becoming Firebase App Indexing?
Today at Google I/O, we expect an announcement that Google App Indexing is now part of their Firebase company and will be renamed Firebase App Indexing.
The post Is Google App Indexing becoming Firebase App Indexing? appeared first on Search Engine La…
Nine common content marketing mistakes and how to fix them
Content marketing is becoming vital to business, with its success affecting many positions that complement each other. How do you ensure though that your strategy is effective?
Google launches rich cards for movies and recipe websites
Google upgrades rich snippets, adding a rich cards for movies and recipes web sites. They also added a new section in the Google Search Console for reporting.
The post Google launches rich cards for movies and recipe websites appeared first on Search…
Introducing rich cards
Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.
Evolution of search results for queries like [peanut butter cookies recipe]: with rich cards, results are presented in carousels that are easy to browse by scrolling left and right. Carousels can contain cards all from the same site or from multiple sites.
For site owners, this is a new opportunity to stand out in Search results and attract more targeted users to your page. For example, if you have a recipe site, you can build a richer preview of your content with a prominent image for each dish. This visual format helps users find what they want right away, so you’re getting users who specifically want that especially delicious cookie recipe you have.
We’re starting to show rich cards for two content categories: recipes and movies. They will appear initially on mobile search results in English for google.com. We’re actively experimenting with more opportunities to provide more publishers with a rich preview of their content.
We’ve built a comprehensive set of tools and completely updated our developer documentation to take site owners and developers from initial exploration through implementation to performance monitoring.
Explore rich card types and identify where your content fits
Browse the new gallery with screenshots and code samples of each markup type.
Test and tweak your markup
We strongly recommend using JSON-LD in your implementation.
- Find out which fields are essential to mark up in order for a rich card to appear. We’ve also listed additional fields that can enhance your rich cards.
- See a preview in revamped Structured Data Testing Tool of how the rich card might appear in Search (currently available for recipes and movies).
- Use the the Structured Data Testing Tool to see errors as you tweak your markup in real time.
Keep track of coverage and debug errors
Check how many of your rich cards are indexed in the new Search Console Rich Cards report.
- Keep an eye out for errors (also listed in the Rich Cards report). Each error example links directly to the Structured Data Testing tool so you can test it.
- Submit a sitemap to help us discover all your marked-up content.
Find opportunities for growth
In the Rich Cards report, you’ll see which cards can be enhanced by marking up additional fields.
Monitor performance
A new “Rich results” filter in Search Analytics (currently in a closed beta) will help you track how your rich cards and rich snippets are doing in search: you’ll be able to drill down and see clicks and impressions for both.
Q: Can I keep my existing rich snippets markup?
A: Yes, you can! We’ll keep you posted as the rich result ecosystem evolves.
Q: What about the Structured Data report in Search Console?
A: The Structured Data report will continue to show only top-level entities for the existing rich snippets (Product, Recipe, Review, Event, SoftwareApplication, Video, News article) and for any new categories (e.g., Movies). We plan to migrate all errors from the structured data report into rich card report.
Q: What if I use the wrong markup?
A: Technical and quality guidelines apply for rich cards as they do for rich snippets. We will enforce them as before.
Learn more about rich cards in the Search and the mobile content ecosystem session at Google I/O (which will be live streamed!) or on the Developer site. If you have more questions, find us in the dedicated Structured data section of our forum, on Twitter or on Google+.
Posted by Na’ama Zohary, Search Console Team, and Elliott Ng, Product Management Director, Search Ecosystem
