Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers.
Well played, Google: Advertisers (finally) get more device bidding controls
The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement.
The post Well played, Google: Ad…
Three tips to improve your mobile marketing from Nick Wilsdon, Vodafone
While marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise how SEO and mobile work together.
The 5 strangest search terms in 2,000+ AdWords accounts
Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong.
The post The 5 strangest search terms in 2,000+ AdWords accounts appeared first on Search Engine Land.
Please visit Search Engine Land for the ful…
Frankie Manning, Founder Of Lindy Hop, Gets A Google Logo
Google’s home page today has a very entertaining dance logo to commemorate the 102nd birthday of Frankie Manning.
Frankie Manning was a dancer who was one of the founders of the dance style Lindy Hop…
Google AdSense Adds Automatic Experiments Feature
Google announced on the AdSense blog that they have a new setting for AdSense publishers to turn on “automated experiments…
Google Comments Again On External Links & Ranking Benefit
This is not a new topic, in 2015 we covered that Google implied external links are not a ranking factor and in 2016 we covered that Google said external links are NOT a ranking factor and then a third-party study said external links ARE a ranking facto…
Google: Weather Tracking Tools Are Not Statistically Relevant
Friday’s Google+ Google hangout, John Mueller said at the 22:40 minute mark that Google feels that the SEO weather tracking tools are not using a statistically relevant sample…
Google: We May Rank Duplicate Content Across Domains When…
I think this is the last item from the Friday Google+ Google hangout that I have to write about, this one is on duplicate content, copied content from one site to another, which we covered a lot here…
How to write meta descriptions for SEO (with good and bad examples)
What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? Can I see some good and bad examples?
Frankie Manning Google Doodle honors man behind “Lindy Hop” swing dance moves
Manning’s signature swing dance moves included spinning, flipping and tossing your partner in the air.
The post Frankie Manning Google Doodle honors man behind “Lindy Hop” swing dance moves appeared first on Search Engine Land.
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Part 2: Does Google Count Anchor Text In Internal Links? Bonus – A Theory About How A ‘Quality Metric’ Might Be Used By Google
ADVICE WARNING – This is part of a series of SEO ranking tests that look at traditional ranking signals and their effects on SERP positions. I would certainly NOT go and implement sitewide changes to your site based on this or recent posts. WAIT for the series to END so you can make a more […]
Read the full article here Part 2: Does Google Count Anchor Text In Internal Links? Bonus – A Theory About How A ‘Quality Metric’ Might Be Used By Google
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Hire Hobo To Review Your Website
What is a SEO Audit, and How Can It Help Your Business? A technical SEO Audit should clearly highlight the changes that need to be made to your website to meet Google’s demands for a ‘high-quality’ website. We provide that type of analysis, and you can buy a report online. Meeting these demands is the […]
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© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946
Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest
See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the…
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SearchCap: Apple Siri Echo, paid search ROI & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Apple Siri Echo, paid search ROI & more appeared first on Search Engine Land.
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Google Hiring A Webmaster Trends Analysts; You Can Be The Next John Mueller
Google is looking to hire a new Webmaster Trends Analysts. Webmaster Trends Analysts are those Googlers who help webmasters with questions and communication…
Google Adds Hotel Reviews From Other Sources
A Google search for hotels brings up hotel results in Google Maps. When you click on a hotel listing, it will show you a ton of information…
Google AMP Adds Accordions & More But Will Google Rank Content In Accordions?
Google announced they added some features to AMP including a sidebar menu, social sharing embedding, dynamic CSS classes and accordions. Yes, accordions…
4 old domains axed
domains thrown out of index
Refine your content marketing tactics to benefit from enhanced search engine display
Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered.
The post Refine your content marketing tactics to benefit from enhanced search engine display appeared first on Search Engine Land.
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