Google Now On Tap Adds Specific Text Areas, Photos & Camera
Google Now On Tap has been updated for Android. Google Now On Tap launched last year as a way to do search from anywhere on your Android phone.
Well, now it got even better…
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Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings … read more
Google launches business-friendly tool that tests your website mobile-friendliness & page speed
Google’s new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and fast.
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AdWords’ new extra headline: 7 ways to make the most of it
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
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Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
The post Decision trees for SEM segmentation appeared first on Search Engine Land.
Pl…
12 reasons for brands to use GIFs in content marketing
GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing … read more
Google: We Don’t Care About Underscores Vs. Dashes In URLs
Most SEOs know that if you start a new site, the URL structure should use hyphens to separate the keywords and not underscores. So for this URL for this blog…
Google: What Faceted Navigation Should You Show Google To Index
The topic of faceted navigation is a complex one in the SEO space. It comes up often for large e-commerce sites that have category pages with tons of filer options for colors, sizes, options, etc etc. What do you allow Google to index and what do you…
9 easy-to-miss crawl reports in Screaming Frog and DeepCrawl that pack serious SEO punch
Troubleshooting SEO issues on a site or performing a technical SEO audit? If so, columnist Glenn Gabe recommends some powerful but little-known reports in two popular crawling tools.
The post 9 easy-to-miss crawl reports in Screaming Frog and DeepCraw…
Hybrid SEO: bright futures for personal & professional career progression
SEO is a challenging and rewarding career for people from a number of different types of backgrounds. It requires a degree of … read more
Lotte Reiniger Google Doodle honors groundbreaking animated film-maker & her innovative style
Making more than 40 animated films throughout her career, Reiniger directed the first full-length animated movie in 1926.
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Search at I/O 16 Recap: Eight things you don’t want to miss
Cross-posted from the Google Developers Blog
Two weeks ago, over 7,000 developers descended upon Mountain View for this year’s Google I/O, with a takeaway that it’s truly an exciting time for Search. People come to Google billions of times per day to fulfill their daily information needs. We’re focused on creating features and tools that we believe will help users and publishers make the most of Search in today’s world. As Google continues to evolve and expand to new interfaces, such as the Google assistant and Google Home, we want to make it easy for publishers to integrate and grow with Google.
In case you didn’t have a chance to attend all our sessions, we put together a recap of all the Search happenings at I/O.
1: Introducing rich cards
We announced rich cards, a new Search result format building on rich snippets, that uses schema.org markup to display content in an even more engaging and visual format. Rich cards are available in English for recipes and movies and we’re excited to roll out for more content categories soon. To learn more, browse the new gallery with screenshots and code samples of each markup type or watch our rich cards devByte.
2: New Search Console reports
We want to make it easy for webmasters and developers to track and measure their performance in search results. We launched a new report in Search Console to help developers confirm that their rich card markup is valid. In the report we highlight “enhanceable cards,” which are cards that can benefit from marking up more fields. The new Search Appearance filter also makes it easy for webmasters to filter their traffic by AMP and rich cards.
3: Real-time indexing
Users are searching for more than recipes and movies: they’re often coming to Search to find fresh information about what’s happening right now. This insight kickstarted our efforts to use real-time indexing to connect users searching for real-time events with fresh content. Instead of waiting for content to be crawled and indexed, publishers will be able to use the Google Indexing API to trigger the indexing of their content in real time. It’s still in its early days, but we’re excited to launch a pilot later this summer.
3: Getting up to speed with Accelerated Mobile Pages
We provided an update on our use of AMP, an open source effort to speed up the mobile web. Google Search uses AMP to enable instant-loading content. Speed is important—over 40% of users abandon a page that takes more than three seconds to load. We announced that we’re bringing AMPed news carousels to the iOS and Android Google apps, as well as experimenting with combining AMP and rich cards. Stay tuned for more via our blog and github page.
In addition to the sessions, attendees could talk directly with Googlers at the Search & AMP sandbox.
5: A new and improved Structured Data Testing Tool
We updated the popular Structured Data Testing tool. The tool is now tightly integrated with the DevSite Search Gallery and the new Search Preview service, which lets you preview how your rich cards will look on the search results page.
6: App Indexing got a new home (and new features)
We announced App Indexing’s migration to Firebase, Google’s unified developer platform. Watch the session to learn how to grow your app with Firebase App Indexing.
7: App streaming
App streaming is a new way for Android users to try out games without having to download and install the app — and it’s already available in Google Search. Check out the session to learn more.
8. Revamped documentation
We also revamped our developer documentation, organizing our docs around topical guides to make it easier to follow.
Thanks to all who came to I/O — it’s always great to talk directly with developers and hear about experiences first-hand. And whether you came in person or tuned in from afar, let’s continue the conversation on the webmaster forum or during our office hours, hosted weekly via hangouts-on-air.
Posted by Posted by Fabian Schlup, Software Engineer
Google’s latest Now on Tap update shows more info for selected words & photos
The Now on Tap Android feature works across all apps, displaying relevant information for selected words, phrases or photos.
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7 great reasons to attend SMX Advanced in 3 weeks
Search Engine Land’s SMX Advanced is just three weeks away. Don’t miss your only opportunity to attend this year! Fewer than 100 tickets are remaining. Register now! Here are 7 reasons you should attend: 7. Obsessed with SEO and SEM. Take a deep dive into local search, SEO, advanced AdWords,…
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The three Us of mobile design: UX v usability v UI
Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: … read more
Google’s next mobile-friendly update will include page speed
The speed of mobile pages isn’t currently used as a ranking factor by Google, but that will change with the next mobile … read more
The definitive SEO audit part 1 of 3: Technical
In the first of his three-part series on SEO audits, columnist Dave Davies explores the technical aspects he reviews when conducting an audit.
The post The definitive SEO audit part 1 of 3: Technical appeared first on Search Engine Land.
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Advice to those considering SEO as a career
Want to work in SEO? Columnist Clay Cazier lets you know what is required to succeed.
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