10 ways to get ready for the new AdWords
Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes.
The post 10 ways to get ready for the new AdWords appeared f…
Two tried and true methods to make social media impact SEO
While social signals may not be directly factored into Google’s ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO.
The post Two tried and true methods to make social media impact SEO appeared first on S…
Softonic.com is hit with Google manual action for ‘thin content’
Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site’s visibility has … read more
The Top 60 Official Google Webmaster Guidelines Documents To Know In 2016
I recently had cause to revisit the ever-expanding Google Webmaster Guidelines documentation. Here is a list of documents you should be aware of if you do SEO in the UK.
Read the full article here The Top 60 Official Google Webmaster Guidelines Documents To Know In 2016
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Bing News PubHub, a portal for news publishers to submit their sites for consideration
Bing News has launched their Bing News PubHub, a place to submit your site to Bing News for inclusion.
The post Bing News PubHub, a portal for news publishers to submit their sites for consideration appeared first on Search Engine Land.
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SearchCap: Bing Ads upgrades, Google & Yahoo testing & SEMPO board
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Ads upgrades, Google & Yahoo testing & SEMPO board appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads to support Expanded Text Ads: Shows new ads creator UI
Advertisers will be able to run AdWords’ new longer text ad format on Bing, too.
The post Bing Ads to support Expanded Text Ads: Shows new ads creator UI appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads now accepting sign-ups for Shared Budgets pilot
Automatically redistribute budget across multiple campaigns.
The post Bing Ads now accepting sign-ups for Shared Budgets pilot appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Are related sitewide footer links the key to dominating Google?
A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get … read more
Link building outreach: preparation meets persuasion
Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign.
The post L…
Google AdWords Integrates With Salesforce For Offline Conversions
Google announced they now integrate with Salesforce to produce offline conversion metrics…
Google Again Says: We Don’t Use Social Media For Ranking
Every several months or so the topic of Google and social signals comes up and each time it gets into a Googlers hands…
Google: Migrating To A Keyword-TLD Won’t Improve Rankings
Search Engine Land, a site I am proud of, posted a sponsored piece of content named Can moving to a new TLD boost search rankings…
Yahoo Testing A New Top Search Bar
Ruben Gomez posted on Twitter yet another Yahoo Search test. This one is with the top search bar you find on many of the Yahoo properties and of course, on Yahoo Search.
The new search bar is taller and more spacious…
Google Home Page Testing Gray Background
Ruben Gomez spotted another test, this one is from Google, he posted about it on Twitter and called it material design for desktop. It looks like the card…
How to audit canonicalization and ensure it helps, rather than hinders, your rankings
Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit — and how to effectively address them.
The post How to audit canonicalization and ensure it helps, rather than hinders, your rankings…
Google tests gray background on homepage, while Yahoo tests new top search bar
Both Google and Yahoo were caught testing new user interfaces around their search features. Here are screen shots of both of them.
The post Google tests gray background on homepage, while Yahoo tests new top search bar appeared first on Search Engine…
Is your SEO data steering you wrong?
Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting.
The post Is your S…
What are the true goals of link building campaigns?
What is the goal in building links? Obviously links are the goal in link building. Right? Well, not exactly. Links are an … read more
Digital travel and SEO: how Skyscanner dominates the SERPs
The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide … read more