Google testing ‘top rated’ shopping ads format for “best” searches
By now we should be used to Google experimenting with its results pages and ad formats, and well, we are, but it doesn’t stop a minor change from creating a frisson of excitement even when only about 0.5% of searchers in a single territory get to see them.
The importance of micro-moments: The mobile customer journey
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.
The post The importance of micro-moments: The mobile customer journey appeared first on Search Engine Land.
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Eight tips for getting the most from a modest PPC budget
What to do when an account has a budget that may only support one or two clicks per day.
Google: Crawl Rate Change After Switching To CDN? Let Us Know.
Google’s Gary Illyes posted a PSA on Twitter saying if your crawl rate changed after switching your site over to a CDN, that you should let them know about it…
DMOZ Redesign On 18th Birthday
Few people noticed and you can’t blame them, but back earlier this month, DMOZ announced on their 18th birthday that they have redesigned their old and legendary web directory DMOZ.org – the open web directory.
Here is the new look…
Four ways to adjust your SEO strategy for four-pack paid search ads
The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results. Now, up to four ads are shown above organic results.
Apple Maps becomes a platform with new extensions for third-party apps
The move parallels Apple’s decision to open up Siri and Messages to developers.
The post Apple Maps becomes a platform with new extensions for third-party apps appeared first on Search Engine Land.
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SearchCap: Apple news, successful PPC managers & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Apple news, successful PPC managers & technical SEO appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Apple brings Siri to Mac, new exposure for non-Google search engines
Soon, you will finally be able to search the web from your Mac desktop — and Google won’t be a default provider.
The post Apple brings Siri to Mac, new exposure for non-Google search engines appeared first on Search Engine Land.
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SocialPro is one week away, register today!
Marketing Land’s SocialPro, the only conference focused on sharing real, proven social media marketing tactics from working professionals. SocialPro is next week in Seattle; here are four reasons why you don’t want to miss it: Tactics that work. Learn proven tactics to improve your social media…
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Holiday Today: Offline Monday June 13th
I am offline today, this post was scheduled to notify you that I am not writing today. Today is a Jewish holiday named Shavout, hence the flowers for the image above. So do not panic if you do not see any stories from me today – I am simply not onlin…
12 things successful PPC managers do in the morning
How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it’s all about learning good habits and describes her agency’s daily morning routine.
The post 12 things successful PPC managers do in the morning appeared first on …
The role technical SEO should play: It’s makeup
Columnist Clayburn Griffin argues that while technical SEO is important, it’s not a game-changer. Once you’ve implemented your technical optimizations, you still need to have something of substance to best your competitors.
The post The role technical SEO should play: It’s makeup appeared…
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2 strategic opportunities for local service area businesses
Are you having a hard time ranking in Google’s local results as a service area business? If so, columnist Corey Barnett has some ideas for how to improve your visibility.
The post 2 strategic opportunities for local service area businesses appeared fi…
A handy guide to content marketing for mobile
A responsive website is not a mobile strategy.
Why should you enter the 2016 Search Engine Land Awards?
Perhaps the real question is, why wouldn’t you enter? For the second annual “Landy Awards”, we’ve added additional categories to highlight campaigns in various sectors of SEO and SEM, plus new team awards for both agencies and in-house search marketers. Upon hearing that we…
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Apple to introduce search ads to its App Store
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store.
Web users think most outbound links are commercial [study]
The majority of links are considered to be commercial in nature, according to a new research.
SearchCap: Google & Hillary Clinton, SEO URLs & AdWords explained
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google & Hillary Clinton, SEO URLs & AdWords explained appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google: Autocomplete does not favor any candidate or cause
Google’s communications team and Matt Cutts come out to call the allegations that Google altered their search suggestions in favor of Hillary Clinton false.
The post Google: Autocomplete does not favor any candidate or cause appeared first on Search E…