How to use Microsoft Clarity for deeper website analytics
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
Google Product Studio launches AI-generated video creation tool
This is now rolling out to US based merchants.
Key PPC ad strategies for home services
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
Google Search Showing Competitor Ads Above Local Reviews
Google has done it again, it has shown ads from competitors directly above the reviews section of a Google local listing.
Google To Host Creator Summit At GooglePlex Later This Month
Google is reportedly going to be hosting an invite-only creator summit at the end of this month at the Google offices in Mountain View, California, aka, the GooglePlex. Danny Sullivan, the Google Search Liaison, seems to leading this summit, along wit…
Google Ads Adds Negative Keyword Tab in Keyword Planner
Google has added the negative keywords tab to the Google Ads Keyword Planner tool. This gives advertisers more data and tools to add keywords to exclude from their Google Ads campaigns.
Google Search Tests List Articles
Google Search is testing a new section in its search results for “List articles.” Google then shows you articles that are like top ten or top whatever number list for any topic.
Google Clarified Support For Robots.txt Fields With Tiny Change
Google added eight or so words between brackets to clarify that fields that aren’t explicitly listed in the robots.txt documentation aren’t supported. Why did they do this? Because sometimes Google gets questions about it.
Google Merchant Center Adds Video Generation & Amazon MCF Integration
Google announced two new features for Google Merchant Center (1) Video generation in Product Studio and (2) Amazon MCF integration with Merchant Center.
The sitemap can be read, but there are errors
The sitemap can be read, but there are errors indicating disallowed URL
Visual content and SEO: How to use images and videos in 2025
Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.
Structured data and SEO: What you need to know in 2025
Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.
The art of AI-enhanced content: 8 ways to keep human creativity front and center
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.
Google Tests Sponsored Ad Label Variations
Google is testing multiple variations of the sponsored ad label in its search results. These are more subtle than the huge ad sponsored labels we saw weeks ago. Google is testing adding “by” or | or ‘¢ or : between the sponsored label and the site name…
Google Shopping “Researched with AI – Experimental” Answer
Google Shopping is testing a new AI Overview answer titled “Researched with AI – Experimental.” This seems to pull together reviews for specific products based on Google Gemini AI.
Google Merchant Listings Adds Certification Markup Support
Google now supports Certification markup support for merchant listings in the product structured data documentation. Google wrote, “starting in April 2025, we’re replacing the EnergyConsumptionDetails type with the more robust Certification type, as th…
Google Search Product Detail Grid With Nearby Label
Earlier we reported Google was testing “most popular” and “best price” labels in the product detail grid within Google Search. Now, Google is also testing a “nearby” label in that same product grid detail view.
Google Drops Support For Noarchive Meta Tag Directive
With Google removing the cache operator from its search service, Google has stopped supporting the noarchive directive in Google Search. The directive, the noarchive meta tag, would tell Google not to keep a cache copy of your page. Since Google doesn…
Amazon Today: A new frontier for brick-and-mortar by Feedonomics
How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.
Decoding Googlebot crawl stats data in Google Search Console
Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites.