Google: Campaign-Level Negative Keywords For Performance Max In Beta
Ginny Marvin, Google’s Ads Liaison, confirmed that campaign-level negative keywords are now in beta for Performance Max campaigns in Google Ads. She added that this will expand in 2025 to more accounts.
Google Completes DMA Hotel Tests In Search
Several weeks ago, Google announced it would test changes to the search results for hotels in order to see how the Digital Markets Act (DMA) in Europe would impact hotels. Well, that test is wrapped and the results were not good for hotels, says Google.
Search Central Live Kuala Lumpur and Taipei 2024: Recap
The Search Central Live events in Kuala Lumpur and Taipei were nothing short of amazing, in large
thanks to the over 600 people who attended the events! We were thrilled to see the level of
enthusiasm and engagement from…
Daily Search Forum Recap: December 12, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is testing using Gemini 2.0 to power AI Overviews. Apple released Apple Intelligence upgrades…
Google Is Testing Gemini 2.0 Powered AI Overviews In Search
Google announced its “new AI model” named Gemini 2.0 and with that confirmed Google has begun testing using Gemini 2.0 to power AI Overviews in Google Search. Sundar Pichai, Google’s CEO, said the improved AI Overviews can “tackle more complex topics a…
Google Ads Testing Video Assets For Search Campaigns?
Google Ads is testing a new asset type named video. It seems Google may be testing allowing advertisers to add video assets to their search ads and other Google Ads campaigns.
Apple Visual Intelligence Is Out With ChatGPT & Google Integration
Apple released a ton of new Apple Intelligence features yesterday, including what I’ve been waiting to play with – Apple Visual Intelligence. It seems, at least for now, that Apple Visual Intelligence works with ChatGPT and Google Search but I was not…
Official: Bing Search Drops Cache Link
After months of testing, and after Google was the first to make this move, Bing has dropped support for its cache operator and the cache link in Bing Search. Bing wrote on X, “This week, we’ve removed cache links from Bing search results.”
Google Tests Sitelinks With Arrow Down To Show More
We’ve seen our share of Sitelinks tests in Google Search. Including a number of variations around expandable sitelinks. But here is a version where you can click an arrow down to expand and show more sitelinks.
An improved way to view your recent performance data in Search Console
To better help you monitor the recent performance of your content, we’re launching the ’24 hours’
view to the SC performance reports and improving the freshness of the data. We’re rolling out
these changes to all properties gradually…
Crawling December: HTTP caching
Allow us to cache, pretty please.
As the internet grew over the years, so did how much Google crawls. While Google’s crawling
infrastructure supports heuristic caching mechanisms, in fact always had, the number of requests
that…
Crawling December: The how and why of Googlebot crawling
You may have heard that Google Search needs to do a bit of work before a web page can show up in
Google Search results. One of these steps is called crawling. Crawling for Google Search is done
by Googlebot, a program running on Goog…
Join as at Search Central Live in Zurich!
We’re looking forward to meeting you at the Google office in Zurich for Search Central Live Zurich 2024 on Dec 12, 2024.
Join us for presentations, Q&A and networking on December 12, 2024.
Updating our site reputation abuse policy
Earlier this year, as part of our work to fight spam and deliver a great Search experience,
we launched a spam policy to combat site reputation abuse.
We’re clarifying our policy language to further target this type of spammy behavio…
Google Ads New Sales & Leads Conversion Reports
Google is rolling out new sales and leads conversion reports in the Google Ads advertiser console. These reports are under the Goals section, then Conversions and then Summary tab and there are then toggles to see sales versus leads.
Google Search Entity Trust Scores From APIVoid & ScamAdviser
Google seems to be showing trust scores for some website entities in the knowledge panel box. It can show a trust score from APIVoid and ScamAdviser. I can replicate it for some websites but not for most.
Google Menu Highlights Search Carousel
Google can show a restaurant’s menu right at the top of the search results for a search on that restaurant’s brand name. It comes up in this “menu highlights” carousel and showcases some of the items on that restaurant’s menu.
Google Business Profiles Learn Something Specific Question Box
Google is testing replacing the question and answer box for Google Business Profile listings with a title that reads, “Lear something specific.” At least I think it is the same functionality as the question and answer box.
Google Ads AI Chat Bot Is At A Loss For Words
Google Ads has been rolling out its conversational ad experience and more and more advertisers has been seeing the Google Ads chat feature come up. This Google Ads AI Chat can sometimes be at a loss for words. Thomas Eccel posted a screenshot of the G…
Microsoft Bing Advertising Revenue Up 18%
Microsoft reported its first quarter 2025 earnings and it showed that its search and advertising revenue was up 18%. The last quarter it was up 19%, but as I noted then, the last time it was up over 19% in a quarter before last quarter was 10 quarterly…