SEO is Dead (2025 Edition)
SEO is dead.
Read the full article here SEO is Dead (2025 Edition) © Copyright 2006-2021 Shaun Anderson
Google On Unrelated Content As A Search Ranking Issue
Google’s John Mueller responded to a complaint about indexing issues and ranking drops within Google Search, citing that the possible reason is unrelated content on the site. John said in response to the complaint, “One of the things I noticed is that …
Google Search Removal-Based Demotion Systems Changes Threshold
Google has made a small but I assume meaningful change to the search ranking systems document, the section for “Removal-based demotion systems.” Google changed the wording from a “high” volume to a “significant” volume throughout that section.
ChatGPT Mostly Source Wikipedia; Google AI Overviews Mostly Source Reddit
A study from Profound of OpenAI’s ChatGPT, Google AI Overviews and Perplexity shows that while ChatGPT mostly sources its information from Wikipedia, Google AI Overviews and Perplexity mostly source their information from Reddit.
Microsoft Advertising New Custom Report Builder & More
Microsoft Advertising posted its June report showing off some new features added to the ad platform. The big item is the new custom report builder, but also PMax updates, import tool updates and Shopify integrations.
Google Looks To Reduce Search & Ad Units With Buyout Program
Just when you thought the layoffs were over (remember January 2023), Google is offering a buyout program across search and ad units, including knowledge and information and central engineering units as well as marketing, research and communications tea…
Google Gains Markup Support For Loyalty & Membership Programs
Google added new markup support for loyalty and membership programs with special pricing. This was supported in Google Merchant Center but now is supported in under Organization structured data combined with loyalty benefits under Product structured d…
Google Ads AI Max Coming To All In Q3 2025
Google’s new AI Max in Google Ads for Search campaigns is coming to all advertisers in Q3 of 2025. As a reminder, Google says AI Max for Search campaigns is a “new, one-click feature suite” that brings you a “suite of targeting and creative enhancemen…
Google Ads AI Max Coming To All In Q3 2025
Google’s new AI Max in Google Ads for Search campaigns is coming to all advertisers in Q3 of 2025. As a reminder, Google says AI Max for Search campaigns is a “new, one-click feature suite” that brings you a “suite of targeting and creative enhancemen…
Google Ads At Bottom Of Google Local Map Pack
Google seems to be testing displaying local ads at the bottom of the Google local map pack in the Google Search results. Normally the sponsored ads are at the top of the local pack, but here they are at the bottom.
Google Search Console API Data Stuck Since June 3rd
Google Search Console’s API has not reported on data since June 3rd. The API is simply stuck since then, and I am not sure if it has anything to do with the Google Discover reporting issues or not – I suspect not fully since those were different dates.
Google Ads Tests URL Inclusions & Exclusions For Search Campaigns
Google Ads seems to be testing URL inclusions and exclusions for Search campaigns. This will allow you to control which URLs your ads can show for, or not come up for your search campaigns.
Apple Visual Intelligence iOS26: Screen Search With Google, ChatGPT & Apps
Apple had its WWDC 2025 event yesterday and actually led off right away with Apple Intelligence and then later spoke about its Apple Visual Intelligence. Basically, Apple said they need to perfect it, so there will be more to come in the coming year.
Google Local Photos Testing Product Tags
Google is testing adding product tags to photos within Google Local carousel’s photos. These tags are overlayed on the “explore through photos” unit.
Adding markup support for loyalty programs
Member benefits, such as lower prices and earning loyalty points are a major factor considered by
shoppers when buying products online. Today we’re adding support for defining loyalty programs under
Organization structur…
Google Ads Confirms Issue – Maybe Ads Not Displaying
Google has confirmed an issue with Google Ads this morning, saying, “We’re investigating reports of an issue with Google Ads. We will provide more information shortly.”
Google Calm Storm – Heated Weekend Search Volatility But Chatter Calm
Normally, when I see a lot of chatter within the SEO community, I also see the third-party Google search ranking volatility tools heat up. Now I am seeing the tools heat up in a very big way over the weekend but the SEO chatter within the SEO community…
Pichai: Google AI Mode Will Be Incorporated Into The Main Search
Lex Fridman had a really great interview with Google’s CEO, Sundar Pichai. In that interview, Sundar explained that the “current plan is AI mode” will remain in a separate tab but over time, Google will “keep migrating it to the main page.” Meaning, Go…
Reports Of Some Google Business Profiles Disappearing
Over the past week I’ve been hearing that some Google Business Profiles are vanishing or disappearing. I am told that Google is aware of the complaints and are investigating, but that was last week.
Finding Conversational Style Query Data In Google Search Console
Ever want to find query data in Google Search Console where the query is a conversational query style? The long long queries that give you insight into how people may be finding your content via AI search engines, the ones where people talk their quer…