Google Search Goes After Back Button Hijacking With New Spam Penalty
It’s been a while since Google has come out with a new search spam policy and penalty to accompany it with and now we have a new one, “back button hijacking.” Back button hijacking is something many of us were surprised Google didn’t specifically disal…
Google Can Handle Multiple URLs To A Page But Why Make It Harder
Google’s John Mueller said on Reddit that Google can handle and deal with having multiple URLs for a single web page, but it is not a good practice. He said it makes it harder for Google and Google will just pick one URL anyway.
Google Business Profile Updates Identity Change Policy Language
Google has made some changes to the Google Business Profile policy document, specifically the identity change section. It is now much more descriptive than before.
Google Is Aware Of And Warns Against Self-Serving Listicles
As part of an article from The Verge taking aim at SEOs, Google says that they are aware of self-serving listicles and work to prevent this abuse from impacting results.
Google Ads & Google Analytics Data Controls Update
Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to “simplify data controls and remove redundant settings between Google Analytics and A…
Three new tasks, better navigation, and a bug fix in the Yoast SEO Task List
We launched the Yoast SEO Task List in December to give you a clear, actionable to-do list for your site’s SEO. In this update, we’ve added two new tasks, improved how you navigate to fixes, and resolved a bug that was showing tasks in the wrong language. A quick recap: what does the Task List do? The […]
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“We Fake It”: Google’s Illusion of Understanding Content
During the landmark Department of Justice antitrust trial in the fall of 2023 (U.S. v. Google LLC, 1:20-cv-03010-APM), a trove of highly confidential internal presentations was unsealed. These original PDFs – including a mobile ranking newsletter…
Daily Search Forum Recap: April 13, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Catching up on the newsletter…
New Study Points to Holes In AI Overviews
The NY Times commissioned a study that says AI Overviews have holes in both grounding and accuracy.
Google AdSense Will Experiment With New Ad Technology Partners
Google announced that on August 20, 2026 it will experiment with an updated set of commonly used ad technology partners. If the experiments go well, Google will switch it “on or after June 5, 2026.”
Google Search Console Testing AI Contribution
It looks like Google is testing a new report within Google Search Console named AI contribution. I have no clue what it looks like but I suspect it is a lot like the Bing Webmaster Tools AI performance reports.
Google Still Processing Status To XML Sitemaps – Nothing To Announce
Google was asked if it is possible to add a new status to the XML sitemap statuses for “still processing.” John Mueller from Google responded on Blueshy saying, “I’ve chatted with the teams involved about this on & off, I’ve seen that it can be annoyi…
Google May Ignore Links From Sites That Spam & Violate Policies
Google’s John Mueller reconfirmed that Google Search may simply ignore outbound links from sites that violate its search spam policies. This is not new, Google has been doing this manually and algorithmically for years now but he reiterated this on Bl…
From Vibe to Viable: The Silver Era of Vibe Coding Has Begun
I just posted: “The Silver Age of Agentic Vibe Coding has begun: the era of scalable, economically viable agentic systems is just opening. If you missed the first sprint, the next one rewards discipline and taste more than raw speed.” (see the tweet) A…
Introducing a new spam policy for “back button hijacking”
Today, we are expanding our spam policies
to address a deceptive practice known as "back button hijacking", which will become an explicit
violation of the "malicious practices"
of spam policies, leading to potent…
Introducing a new spam policy for “back button hijacking”
Today, we are expanding our spam policies
to address a deceptive practice known as "back button hijacking", which will become an explicit
violation of the "malicious practices"
of spam policies, leading to potent…
Introducing a new spam policy for “back button hijacking”
Today, we are expanding our spam policies
to address a deceptive practice known as "back button hijacking", which will become an explicit
violation of the "malicious practices"
of spam policies, leading to potent…
Introducing a new spam policy for “back button hijacking”
Today, we are expanding our spam policies
to address a deceptive practice known as "back button hijacking", which will become an explicit
violation of the "malicious practices"
of spam policies, leading to potent…
Introducing a new spam policy for “back button hijacking”
Today, we are expanding our spam policies
to address a deceptive practice known as "back button hijacking", which will become an explicit
violation of the "malicious practices"
of spam policies, leading to potent…
Introducing a new spam policy for “back button hijacking”
Today, we are expanding our spam policies
to address a deceptive practice known as "back button hijacking", which will become an explicit
violation of the "malicious practices"
of spam policies, leading to potent…