Google Ads Customer Lifecycle Goals: Value Mode, Retention Goals & Percentage Multipliers
Google Ads is rolling out three updates to customer lifecycle goals to help advertisers before the holidays. These three updates include (1) expanding high value mode to Shopping Campaigns, (2) expanding customer retention goals and (3) new percentage …
3 New Studies Suggest AI Visibility & Search Not Worth Investing In
There are three new studies out over the past week that suggest that spending time, money and resources on AI visibility and AI search may not be worth it. In short, the studies all show that AI Search or AI services send a tiny fraction of traffic (a…
Google Ads Sponsored Products Expand To Include Product Attributes
Google Ads is testing showing Sponsored Products results that dynamically expand to show product attributes at the bottom of the ad units in a gray background color.
Google Pauses Ads For Russian Advertisers & Serving Ads To Russians
Back in 2022, Google paused showing ads to users in Russia. That still seems to be active, but Google just posted a new message in the Google Ads and Merchant Center help documentation that it has “also paused ads on Google properties and networks glo…
Netflix adds a conversion pixel, with Trade Desk audiences due in November
Conversion data feeds measurement and targeting, while programmatic audience access has a separate timetable.
The post Netflix adds a conversion pixel, with Trade Desk audiences due in November appeared first on Search Engine Watch.
PHP patches 2 critical flaws that put WordPress servers at risk
Ask your host to confirm the fixed build, even if WordPress Site Health recommends your PHP version.
The post PHP patches 2 critical flaws that put WordPress servers at risk appeared first on Search Engine Watch.
Google tests moving the share button in AI Overviews
Google is testing a new position for the share button on AI Overviews, moving it from the bottom icon row to the top, though it’s unclear how much it would help users.
The post Google tests moving the share button in AI Overviews appeared first on Search Engine Watch.
Mistral launches Voxtral 3 voice agents that can act during calls
Voice agents start at $0.04 per minute, with separate rates for transcription and speech generation.
The post Mistral launches Voxtral 3 voice agents that can act during calls appeared first on Search Engine Watch.
Webflow launches Campaigns to build landing pages alongside your CMS
The standalone product connects campaign briefs, landing pages and ads with forms and sales reporting.
The post Webflow launches Campaigns to build landing pages alongside your CMS appeared first on Search Engine Watch.
Muse US downloads outpace ChatGPT’s debut, Sensor Tower estimates
Meta’s promotion and retention figures give retailers more context for the agent’s early audience.
The post Muse US downloads outpace ChatGPT’s debut, Sensor Tower estimates appeared first on Search Engine Watch.
Reddit adds campaign forecasts and a score for ad recommendations
The planner and score are rolling out through October; three budget objectives remain in beta.
The post Reddit adds campaign forecasts and a score for ad recommendations appeared first on Search Engine Watch.
Gemini adds a small-business hub that remembers your brand style
Marketing and finance tasks join app connections, building on June’s Business Profile announcement.
The post Gemini adds a small-business hub that remembers your brand style appeared first on Search Engine Watch.
Google On robots.txt Rules For AI Crawlers, Emojis, International URLs & More
Gary Illyes and Chery Prommawin released their second video in the Non-Canonical Cabinet series; this one is named What can you actually put in a robots.txt? Here they discuss what is, and is not, supported by robots.txt files. And while Google may s…
Google On Taking Sites Down When Fixing The Emergency PHP Exploit – PHP2Shell
The World Wide Web is rushing now to fix and patch its servers for the critical PHP exploit known as PHP2Shell. Most are able to patch these without downtime but many sites are going offline until the patch is implemented, just to be super safe. Googl…
Google appears to remove AI Overview labels from desktop results
Google may be testing AI Overviews without the usual “AI Overview” label on desktop search results, with Glenn Gabe first spotting the change for TV shows and movies.
The post Google appears to remove AI Overview labels from desktop results appeared first on Search Engine Watch.
How Meta’s AI shopping assistant decides which products you see
An early shopping test sheds light on product discovery, while Meta’s checkout design shows how customers approve the order.
The post How Meta’s AI shopping assistant decides which products you see appeared first on Search Engine Watch.
Daily Search Forum Recap: October 21, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search ranking volatility and chatter seem to have spiked big time in the past 24 hours. Google up…
Yahoo tests reviews and popular links in search ads
Yahoo is testing reviews and popular links within search ads, following similar tests recently spotted in Bing and Google search results.
The post Yahoo tests reviews and popular links in search ads appeared first on Search Engine Watch.
Google Updates Control What You Share With Google Search With Existing Options
Google updated its Control what you share with Google Search help document to add “include existing options such as the robots meta tag, data-nosnippet, X-Robots-Tag, and the Search generative AI control,” Google said. In addition to Google updating it…
When AI Fetches Your Content, Is That A Website Visit?
[ Summary ] When AI systems fetch information from your Website, those requests may reflect human information needs without representing actual human visits. Learn to distinguish AI crawling from targeted fetching, understand what server logs can revea…