What does 3rd party cookie deprecation mean for digital marketers?
The story so far: Google is planning to deprecate third party cookies within its Chrome browser, this will result in third party cookies effectively being blocked for users of that browser and the potential breaking of website functionality that may st…
How to build a custom GPT to redefine keyword research
Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword opportunities.
Google RSAs in 2024: Everything you need to know
The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets.
Google Search Confirms Deindexing Vast Amounts Of URLs In February 2024
Gary Illyes from Google confirmed that Google has “suddenly” dedindexed a “vast amount of URLs” from the Google Search index this past February. He said this was done because Google’s “perception of the site has changed.”
Google’s Buckle Up Comment On Search 6 Months Later
Six months ago, I covered the famous (non) “buckle up” comments about the changes coming to Google Search over the next several months. Well, Andy Simpson posted a recording of Danny Sullivan, Google’s Search Liaison, who said these comments and I tho…
Google: We Read Your Feedback On Search Quality & Changes To Come
Danny Sullivan, the Google Search Liaison, said yesterday on X that he has read the feedback from the community related to the March 2024 core update and the general feedback about search quality over the past few months. He said there are places where…
Google Automated Action Viewer In Search Console Might Happen?
For over a decade now, I’ve been talking about Google adding an automated action viewer to Google Search Console to accompany the manual action viewer. This would provide a way to see if a Google Search ranking algorithm negatively impacts your site’s …
Google Tried To Steal OpenAI’s Thunder 45 Minutes Prior To OpenAI’s GPT-4o Announcement
About 45 minutes before OpenAI’s announcement of GPT-4o, Google posted on X a demo of new Gemini capabilities where you show Google Gemini something on your camera via a live video feed and Google will answer your questions about it. Then OpenAI shortl…
Google Ads To Change Functionality For Suspended Accounts
Google announced and emailed advertisers that they are changing the functionality of Google Ads accounts that are suspended. These changes go into effect in June 2024 and will limited what suspended accounts can do in Google Ads.
Hershey’s recipe for advertising success: Unified clean room measurement by Liveramp
Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.
Google’s Surgical Strike on Reputation Abuse
Discover the aftermath of Google’s targeted crackdown on reputation abuse. Analyze significant losses, identify patterns, and investigate the impact it has had on major brands.
Google limits functionality of suspended ads accounts
Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.
Daily Search Forum Recap: May 13, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google explains the differences between algorithm updates…
Ad format preferences land in Google Demand Gen campaigns
Ad format preference will give advertisers the choice to place their video assets across YouTube’s in-stream, in-feed, and Shorts ad placements.
Search ad costs rise, conversion rates decline again in 2024
Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits.
6 unpopular SEO opinions you need to consider
From prioritizing user experience to focusing on real marketing, dive into unpopular opinions on the evolving world of SEO.
5 mistakes to avoid when adding new ecommerce channels by Digital Marketing Depot
Learn how to avoid missteps that can stifle growth, waste valuable resources, and even lead to account suspensions.
Entity-oriented search: The evolution of information retrieval, explained
Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.
Google Again On Difference Between Algorithm Updates & Data Refreshes
Danny Sullivan, Google’s Search Liaison, posted on X explaining the differences between algorithm updates, like core updates, and then data refreshes, the data that goes into those ranking systems. This is actually something Matt Cutts, former Googler…
Google Ads Updates Disclosure Policy For Event Ticket Sale
Google Ads will be modifying its disclosure policy for event ticket sale. The update will say that the “disclosures should be easily visible and clearly explained in the top 20% (above the fold) of any destination when reached via an ad.”