Bing Ads Pro Accreditation Exam Now In French, German And Portuguese
Microsoft is expanding the Bing Ads Accredited Professional Program to include three new languages. The “Pro Bingers” certification program is now offered in French, German and Brazilian Portuguese. Three new sites have been set up for each of the new languages. The sites include 29…
Please visit Search Engine Land for the full article.
Who fancies joining us in Paradise?
On 5th & 6th September, we’re bringing our renowned mixture of expert speakers, advanced sessions and invaluable networking opportunities to the sunny West Coast; San Diego to be precise! Summer seems to have been and gone already in the UK, so I, for Continue reading »
Get Your Networking Pass to Attend Sessions Presented by Google, Bing & Others at SMX Advanced
SMX Advanced All Access conference tickets are sold out, but you can still participate in this exclusive industry event. With a Networking Pass, you can attend 7 sessions produced by Google, Bing and a host of other leading internet marketing vendors, …
Google Apps iOS Users Stop Getting Push Email Via Exchange: A Bug?
There are hundreds of complaints in the Gmail Help forums from iOS users who use Google Apps or Gmail with the Exchange setup that are saying they are no longer getting email to them being pushed.
I am one of those people, so I can confirm this is ind…
Google: Use The Disavow Tool Like A Machete & Not Fine-Toothed Comb
Earlier this month, Google’s head of search spam, responded to a comment on his blog explaining that when most SEOs and Webmasters use the disavow tool, they use it wrong.
Matt Cutts said you should not use it like a “fine-toothed comb” but rather use …
Google AdWords Tests Off Pink Color
Techno-Net informed me via Twitter that Google is testing yet another background color for the AdWords top ad spots.
This is not the first time they tried a purple or pink’ish color. In July 2010 they tested a pale purple color as a background image….
Removing URLs From The Index In Bulk
Need to remove URLs from the index? For a small number of URLs, this can be a relatively straightforward process — when you are dealing with thousands or tens of thousands, it can be a lot more complex, especially if you feel a great deal of urgency about the matter. This is what I am […]
Please visit Search Engine Land for the full article.
Are You Taking Advantage Of Content Byproducts?
In my last column, I discussed how to create linkbait by writing about other people. Shari Thurow made a comment that fits in perfectly with an idea I had about finding ways to expand existing content and better market the byproducts of your business: “Instead of linking to the link-bait…
Please visit Search Engine Land for the full article.
Boost Your Blog’s SEO Mojo with These 6 Simple, Actionable Steps
Despite the inherent SEO value of blogging, many blogs just aren’t properly optimized for search, or to their fullest potential. Many of the fixes and improvements you can make are really quite simple. Here’s how to improve your blog’s SEO.
Communicators, Take Note: The Deplorable State Of Social Search Is Changing
The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering. 137 million status updates per day appear on Facebook, 230 million tweets are shared per day on Twitter and 72 hours of v…
8 Keys To A Successful Local Business Website
A company website is the core of most local businesses’ online presence. In fact, more than half of all SMB online marketing service dollars are spent on the Web presence category, including Web design and hosting, according to a Borrell Associates study released late last year. Yet, despite its…
Please visit Search Engine Land for the full article.
3 New PPC Tool Updates You May Have Missed
With all the fuss about Penguin, you may have missed these PPC updates.
Post from Jackie Hole on State of Search
3 New PPC Tool Updates You May Have Missed
2 Ways to Implement UX Methodology Into Your SEO Tactics
User experience is the cheese to SEO’s macaroni. They can exist separately, but together they’re deliciously awesome. To start integrating UX steps into your SEO tactics, here are your best options for conducting user research and usability testing.
Bing News Gets Carousel, Related People & Older Results
Bing announced they have updated Bing News to add a news carousel for specific types of searches. They also added related individuals on the right hand side. Finally, when the search is not news related or doesn’t have fresh news stories…
Facebook Ads Updates: Bigger Images & News Feed Option Placements
Facebook is now suggesting images of 308×308 pixels to show the traditional ad in the News Feed which is a significantly larger canvas size compared to the previous image dimensions of 100×72 pixels. Here’s what this means for marketers.
A Preview of Bing Ads’ Keyword Distribution Graph
The Bing Ads Keyword Distribution Graph takes data filtering and slicing to a new and visual level. It lets you identify low or high performing keywords, obtain subtotals by segments quickly, and more. Here’s some of what PPC marketers can expect.
4 Google AdWords Updates You Might Have Missed
Google AdWords has launched a series of changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies. Here’s a recap of the latest AdWords updates.
Social Media in China – Facebook who?
If you want to target a Chinese audience through social media, forget about Facebook and Twitter. This is a guide to the top Chinese social media platforms
Post from Gemma Birch on State of Search
Social Media in China – Facebook who?
The True Value of Link Building in Post-Penguin Era
There has been a lot of talk around the industry that the ROI in link building is diminishing. Mainly because of the constant algorithmic updates (particularly Penguin) that strongly impact this marketing platform, as well as with the shift that Google wants to take on in revolutionizing its search.
However, I’m still one of those who won’t really believe that link building will soon be over as an effective medium that can help websites/brands earn more and win over their competitions on the web.
10 things that SEOs can learn about PR in a post Penguin 2.0 World
So, after a few weeks of fear mongering by Matt Cutts, Penguin 2 (the sequel) wasn’t quite as terrifying as the original. Sure sites have seen ranking drops, but these were in line with expectations and many SEOs were already battle hardened from last year’s update. We’ve had a year since the last update and […]