Seeking Broader Appeal Blekko Offers Bold New UI
In January upstart search engine Blekko launched a specialized tablet app called Izik. The UI and overall experience were optimized for the touch-screen devices. Search results were more visual and finger friendly. Most of all CEO Rich Skrenta stressed…
6 Evolutionary Phases of the Online Marketer
We online marketers can get a little full of ourselves. Those of us who strive to educate others about our craft can get preachy about the “right way” to bring traffic to websites and optimize that traffic for conversions. However, like those we are educating, we ourselves have evolved…
Please visit Search Engine Land for the full article.
New: AdWords Report Scheduling For Any Day Of The Week
A new change in AdWords allows marketers to schedule reports to run any day of the week. Up to now, reports could be scheduled for the first of the month, daily or weekly on Monday. So, if you report Friday through Thursday, for example, scheduled reports weren’t very helpful. Now, you can…
Please visit Search Engine Land for the full article.
SEO Reporting & Metrics: How to Prove Progress
How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes.
What Exactly Is Meant by “Retargeting”?
Retargeting is not a new concept to the digital industry — in fact, it has been around for some time — but its uses and forms have definitely evolved. Over the course of this evolution, “retargeting” has become somewhat of a loose term – we now see it used alongside…
Please visit Search Engine Land for the full article.
Meet the New AdWords Flexible Bid Strategies: When to Use Them & What’s Missing
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups.
Metrics: Search Engine Optimization Held Hostage
Most SEOs long ago abandoned optimizing for search in favor of chasing imaginary numbers. We play the metrics game because clients and vice presidents expect to see reports loaded with numbers. The numbers convey nonsense paradigms from an illogical world constructed from a fabric of chaotic blog posts and conference presentations. Each idea that is presented to the online marketing community is synthesized into a piece of a larger puzzle that was never complete and will never achieve any scientific coherence. Search, Driven by Numbers If ever there was a time when we agreed on which numbers should be tracked and reported that was a brief golden moment in the history of nonsensical Web marketing. Numbers taken out of context provide no real value. People still talk about rankings because at the gut level we “know” that “a number 1 ranking for any keyword will produce more traffic than a number 2 ranking for that keyword”. This is completely false. Yes, you can talk about click-through analyses all day long but there are many, many queries where the 1st listing is not the one that attracts the most click-throughs. Why? Because search engines don’t always get it right. More importantly, […]
Twitter Vine: How 5 Brands Make the Most of 6 Seconds
Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through a creative use of just a few seconds.
What’s your brand worth?
Most of us don’t think about the value of our brand, we just know that we damage it if we get something wrong, and building it can seem like something of a black art. The Coca Cola Company is often seen as the forefather of brand management, fiercely protecting its trademark, its designs and even […]
Europe to Demand Further Search Concessions From Google
European Competition Commissioner Joaquin Almunia addressed the European parliament yesterday and said that Google’s proposed changes to its search aren’t good enough, and that it’s unlikely to signal an end to the EC’s ongoing probe into the firm.
Are Brand-Owned Channels the Future of Content Marketing?
With Google penalising sponsored links and guest posts, an options for brands to get their content in front of an audience is to build their own channel.
Post from Barry Adams on State of Search
Are Brand-Owned Channels the Future of Content Marketing?
Yahoo Wants to Buy Hulu
Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn’t alone. Yahoo has submitted a bid in the range of $600 million to $800 million on Hulu, which has been holding a secret auction to sell itself, according to reports.
Google Files Patent for Understanding Multiple URLs for the Same Page
The great thing about HTML is that it’s so flexible and offers so many ways to do things. The worst thing about HTML is that it’s so flexible and offers so many ways to do things. I’ve looked at a lot of websites and I still see people doing things new ways.
An issue that’s […]
The post Google Files Patent for Understanding Multiple URLs for the Same Page appeared first on SEO by the Sea.
BuzzFeed & CNN Hook Up for YouTube Channel
Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed has announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com.
Wanted: Session Ideas For SMX East
Do you have a topic you’d like to see covered in a session at SMX East on October 1-3, 2013? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can […]
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, May 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Getting Away From Our PPC Campaigns This Summer Having just finished marching in three parades and playing Taps at …
Schema.org & Genesis 2.0
About a week ago, we “migrated” Yoast.com to Genesis 2.0, in the process we switched to their new HTML5 / Schema.org code and we slightly updated our design, making the header shorter and making improvements to our responsive design. This was a bit of work, but not even half as much as that sounds like…
Schema.org & Genesis 2.0 is a post by Joost de Valk on Yoast – Tweaking Websites.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Google Facing U.S. Antitrust Probe Over Display Ad Sales
The U.S. Federal Trade Commission is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles its display advertising business. The probe was spurred on by competing display advertising firms.
Twitter Lead Generation Cards Let Advertisers Collect Email Addresses
Select advertisers can now build their email marketing list right in Twitter. The “Lead Generation Card”is a new feature in Twitter’s advertising arsenal, and allows users to share their emails with brands in a tweet.
SPONSOR MESSAGE: Increase Shares, Tweets & Likes to Fuel Search and Engagement
Digital Marketing Depot Webcast May 30th 1:00EDT/10:PDT Recent market data shows online visitors originating from social sharing convert up to 4 times higher than conventional visitors. Attend this webcast to learn how to take advantage of social shari…