SMX West Is Almost Here! Limited Tickets Left.

Search Engine Land’s SMX West begins next Tuesday in San Jose. Register now to reserve your spot or risk missing out on incredible SEO and paid tactics and networking. The past few days have witnessed new and profound SEM and SEO developments. Here are just three recent headlines from Search…

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Google My Business Categories By Country

With the release of V2 of the Google My Business API, Google simultaneously released categories for each of the 135 countries currently supported by the GMB. I noted it at the time but it was lost in the article but I wanted to be sure that folks so these categories and downloaded them if they needed … Continue reading Google My Business Categories By Country

Show Me The Money: Following The PPC Keywords That Make Dollars & Sense

Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge i…