SearchCap: The Day In Search, August 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Reports They Receive Hundreds Of Thousands Of DMCA Complaints Every Month Because of their share of the search…
Google Puts Local Ads on the Maps App
For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the bottom of the screen that includes title, ad text, and a link to get directions to the business.
Local Search: How to Rank on Google in 2013 [Survey]
Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity.
In Search of The Purchased Google Review. Yours for $1.40 ea.
Last night I went in search of the purchased Google review. I was curious what the high ranking results were for phrases like buy Google reviews and how much a review would cost. Far and away the most compelling was from the number 1 ranked exact match domain: buygooglereviews.com. Reviews started at $2 each when […]
Google Webmaster Tools Adds Manual Actions Viewer to Show When Your Site is Penalized
For some time now, Google has been sending notifications to site owners about manual webspam actions. But now site owners can check Google Webmaster Tools at any time to see if they’ve incurred a manual penalty, Google has announced.
Bing Reports They Receive Hundreds Of Thousands Of DMCA Complaints Every Month
Because of their share of the search market, Google is most frequently targeted by copyright holders filing DMCA complaints, but the search giant is not the only one managing requests to remove unlawful links from search results. TorrentFreak reports B…
Video Recap of Weekly Search Buzz :: August 9, 2013
Very busy week in search, so my video is about eleven and a half minutes long – I apologize but I think I sound good in this video. Google launched a new Webmaster Tools feature for viewing your manual spam actions. With that…
Google Issues New Mobile Speed Guidelines, Updates PageSpeed Insights Tool
If you have websites that are getting more mobile traffic, yet are either slow to load or not properly optimized, Google is issuing new guidelines to help you ensure those sites are loading quickly and optimally for those using smartphones.
Matt Cutts on How to Deal with Harmful Backlinks: Just Do a Disavow
Many webmaster fear low-quality links could hurt their Google traffic and rankings. So if webmasters are following the proper steps on bad backlinks, can those links – especially if they were generated by competitor – still hurt your website?
Search In Pics: DooglePlex, Bing Football & Baby Panda
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s DooglePlex: Source: Google+ Stick ‘Em Up! Baby Panda!…
Please visit Search Engine Land for the full article.
Friday Talk: Product Innovation Leadership with Katie Mitic of Facebook
How to get to the forefront of developments? How to be really innovative and be a leader at the same time? Katie Mitic, Director of Platform & Mobile Marketing of Facebook, talks about Product Innovation Leadership.
Post from Bas van den Beld on State of Search
Friday Talk: Product Innovation Leadership with Katie Mitic of Facebook
Google Guidelines: Make Your Mobile Pages Rendered Incredibly Fast
Earlier this month we covered Google’s revamp of their pagespeed insights tool, where they greatly improve the usability and details within the tool itself.
Last night, Google announced this new tool on the webmaster blog and added new mobile guidelin…
Google Webmaster Tools Shows Your Manual Spam Actions
Google announced the introduction of a new awesome feature in Google Webmaster Tools named manual action viewer.
The manual action viewer let’s you see if your site currently has any manual actions applied to it…
All Of Google’s Manual Actions For Search Spam
As I mentioned a few minutes ago in my story about Google’s new manual spam action viewer – Google has documented all of the manual actions a site may receive for spamming their search results…
10 Google Analytics Custom Events That Track the Untrackable
Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here’s a guide to 10 Google Analytics custom events, how to use them, and which powerful insights they can reveal.
Google News Showing Web Site Results For Some Navigational Queries
Google News is now showing the top web search result listing in the news results when the query has navigational intent. For example, if you search Google News for [ask.fm] at the top of the search results page, you will see a search snippet and link t…
5 Steps to Implement a Successful Bidding Strategy in Paid Search
When you set up bidding in paid search, it’s important you put a strategy in place prior to implementation. The most relevant questions that need to be addressed when developing this strategy are as follows: How many bidding strategies do I need? What cookie window should I use? Should I use…
Please visit Search Engine Land for the full article.
12 Ways to Optimize Press Releases & Avoid Google Penalties
Google now calls links in press releases “unnatural” and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities.
What Does Google’s Link Schemes Update Mean for Guest Posting?
Google’s new stance on guest posts tells us what we already know about creating good content. We have to play it smart. We have to put in the work. And we have to produce something that has inherent value. Otherwise we’re going about it wrong.