Bing Ads Releases New API, Version 9

Microsoft rolled out version 9 of the Bing Ads API for developers to start using immediately. The API will include the following additions to functionality: Bulk upload and download methods for campaign management which utilize comma separated values (CSV) and tab separated values (TSV) as the data…

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Google’s Matt Cutts: Spammers Rarely Spam Using Multiple ccTLDs

In a recent video answer by Google’s head of search spam, Matt Cutts, Google said that spammers rarely use multiple or mass number of ccTLDs in an effort to spam. This comment came from Matt Cutts when he answered a question on if it is duplicate content to have the same content on an IPv4…

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Google Carousel: Image Search Optimization

Over the past couple of months, my colleague Sung and I spent a large part of our creative time analyzing the “Whys” and “Hows” of Google’s local carousel. After we determined some of the factors for optimizing local results and its effects on businesses, we decided to extend our research outside of the local carousel […]

Effective Tactics, Innovative Solutions, Beneficial Connections – Attend SMX East In Two Weeks!

SMX East returns to New York City in just two weeks! Here’s all that’s in store: Proven Tactics: Google algorithm changes making your organic rankings erratic? What’s the best way to profit from increased mobile device traffic? Are Enhanced Campaigns diminishing the effectiveness of your paid…

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Shake Up In Chinese Search Market As Engines Merge

In a move somewhat reminiscent of the back end merger of Yahoo and Microsoft’s search engines, the number three and four search sites in China are set to combine assets and cross-promote in a nearly $450 million deal writes ZDNet. The deal involves Chinese online portal Tencent’s Soso…

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Key Metrics For Success With A Local Business Website

There’s a lot of literature out there discussing what local businesses can do to improve their websites, ranging from boosting search visibility through targeted keywords to leveraging content like video to keep visitors engaged. But what’s often missing from these conversations are broader…

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New Google Places For Business Listings Can Now Be Transferred to a New Owner via G+ Page Management

Update: 12:30: I have changed the title of the article from saying “Account” to “Listings” as what is being transferred is the G+ Page ownership NOT the account. I learned the hard way this past week that a business listing in the new Google Places for Business Dashboard that has been upgraded to social functionality, […]

How Search Engines Work — Really!

For those of us in SEO (or aspiring to be), there are a lot of little details that fill our days. Server architecture, 301 redirects, 404 errors, title tags, and various other things. Sometimes, we forget to sit back and figure out what it all means. A…