Google Keyword Tool Is Officially Dead, Keyword Planner Gets Lukewarm Welcome

Lukewarm may be overstating it. If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google’s new Keyword Planner, which as of yesterday officially replaces the Keyword Tool.  Looking at tweets over the past 7 days, “Keyword Tool” yields a sentiment score of…

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Planning and checking your Conversion Rate Optimization

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your…

Planning and checking your Conversion Rate Optimization is a post by on Yoast – Website Optimization.

A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Issue-Oriented Marketing: Maintaining Momentum During Congressional Recess

Many corporations and non-profit organizations use political and issue-oriented marketing to sway citizens’ votes on topics ranging from Internet sales taxes to food stamps. Some even work simply to get people to the polls. A familiar non-partisan example is Rock the Vote’s campaign,…

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How to Recover from Panda Dance

gradualIn early June this year, Matt Cutts (head of Google’s search spam team) confirmed that Panda will be rolling out monthly over 10 of 30 days (or more known as the Panda Dance) on his talk with Danny Sullivan on SMX Advanced.

This particular update implies that Panda filters will now be slowly integrated to Google’s search ranking algorithm. The said algorithmic update was officially rolled out last June 25, 2013.

SOLID UI: Bringing Development Thinking to User Interface Design

Over the past n years, I’ve been doing 3 different things: marketing (10), UX (7), and development (more than I’ll admit to). More recently, I’ve been building a bunch of interesting things for the team at SEOgadget, ranging from Twitter Streaming API storage and infrastructure, to a project management system, and a reporting suite. What […]

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Google Recognizes 50th Anniversary Of Martin Luther King’s “I Have a Dream” Speech

Today’s Google logo is a tribute to Martin Luther Kings Jr.’s historic “I Have a Dream Speech” that was given on August 28, 1963 to a crowd of 250,000 from the steps of the Lincoln Memorial. King’s speech was a call for racial justice and harmony, and became a defining…

Please visit Search Engine Land for the full article.

What Are Facebook’s New Unpublished Page Posts?

marcus-headerIf you want to create pages that are not visible but that you can sponsor – read all about Facebook unpublished Pages

Post from on State of Search
What Are Facebook’s New Unpublished Page Posts?