SEO News

Embeddable content is gradually becoming more popular and homogeneous across the Web. Think of embedding a YouTube video, a Twitter widget, and a custom calculator widget on a page. In the old days we called these “mashup” pages. Today we call them — well, actually, we don’t call them anything. People have tried to move away from creating mashups with third-party content because the search engines came down hard on mashup sites for being too spammy, not unique enough, etc. And yet, as more people explore options for distributing content that doesn’t lead to a duplication of content we’re turning back to embeddable content. Really, you only have two choices when it comes to publishing content: host it on your site or use someone else’s remotely-hosted content on your site. And the search engines do tolerate embeddable content. But they are looking for that additional value that makes the content embedding secondary to the purpose of the page. Embedding Content Is a Fundamental Practice of Web Design You cannot get away from content embedding. We have been doing this as Web designers since the early 1990s when HTML tables were used to manage page layout and Netscape added frames to […]