Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China
A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu.
The Getty Launches Open Content Program,
MIT’s OpenCourseWare (which is freaking awesome btw) just made a blog post saying that the J.
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Spotted: Stunning AdWords Policy Violations, That Facebook & Google Shouldn’t Be Happy About
Behold a brilliant display of Google AdWords advertising policy violations: This ad was spotted by Luke Alley from Avalaunch Media. As it turns out, Alley unearthed a deep pit teeming with ad violations. Search for “facebook support” on Google, and you’ll quickly see the ads are…
Please visit Search Engine Land for the full article.
Google Goes Down Briefly
It wasn’t you. It was Google. Specifically, Google.com went down around 3:50pm PT for about five minutes, a very rare occurrence. Other Google services also appear to have had issues. We’ll update if we hear more, but it appears back now. It certainly sparked brief panic on Twitter….
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, August 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up In the past couple of weeks, the question of how Google calculates cost per…
Please visit Search Engine Land for the full article.
New Data Mining Tool Will Let You Make Your Own Private Search Engine
The brainchild of Dr. Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search indexes. His hope is that anyone can be involved in data mining and learning through discovery by building these search indexes.
Play ‘Missile Command’ Game on YouTube
In case you missed it, as part of Geek Week, YouTube added a fun Easter egg that lets you play the classic “Missile Command” Atari video game. To trigger it, play any video, click on white space, type in “1980”, and your game will load.
Google’s Search Market Share Shoots Back to 67%
Google is once again gathering more search market share and remains the uncontested top search engine in the U.S. In July comScore reported that Google’s market share shot back to 67 percent after having fallen below that mark three months ago.
Going Back to SEO Basics to Increase Conversions
I got lazy. Some basics fell to the side while I had my head down. I didn’t check on some seo basics that could have increased client conversions. They really didn’t matter until they all of a sudden mattered to the tune of 50% increase on conversions and spending 30 minutes to gain $5,000. WHO […]
Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up
In the past couple of weeks, the question of how Google calculates cost per conversion in AdWords has been percolating in the PPC community. Robert Brady wrote a post illustrating that the cost per conversion reported in AdWords does not always match the manual calculation of dividing reported…
Please visit Search Engine Land for the full article.
Google Does Love Windows Phone, When It Comes To Search — Angering YouTube Users
Google doesn’t care about Windows Phone, given the latest spat over its YouTube app? Think again. Google cares very much, at least when it comes to search. That apparent double-standards is something users of its Windows Phone search app have taken to its review page to express upset over….
Please visit Search Engine Land for the full article.
Google Search Now More Personal: Ask Google About Your Travel, Purchases, Plans, Photos
Using Google Voice search, you can ask Google questions such as “Is my flight on time?” or “what are my plans for tomorrow?” and Google will now give you instant answers if the information is in your Gmail, Google Calendar or Google+ account.
Friday Talk: Marissa Mayer on Women and Innovation
Marissa Mayer is now CEO of Yahoo for over a year. When she had just started she held a talk at the Annual Womensphere Global Summit & Awards on Women and Innovation.
Post from Bas van den Beld on State of Search
Friday Talk: Marissa Mayer on Women and Innovation
Maybe I’m Not That Ugly, My Face Is Back In Google
Two months ago, I got very emotional about my ugly face not showing up in Google…
Afrikaans, Greek, Hebrew & Serbian Added To Google Translate App
Google quietly announced on Google+ a couple of enhancements to the Google Translate App for Android…
Video Recap of Weekly Search Buzz :: August 16, 2013
This week at the Search Engine Roundtable…
Search In Pics: Google Bus, Glass Welcome Here & Google Stair Case With Keywords
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Bus: Source: Google+ Google Glass Welcome Here: Source: Google+…
Please visit Search Engine Land for the full article.
5 New Website Vulnerabilities Straight from Black Hat & DEF CON
Protecting your online presence keeps getting harder. Here’s what to do to protect your site from exploits due to advertising security holes, nasty injections, HTTPS cracking, and more techniques that can get your site flagged as malware by Google.
Building An Enterprise-Level Search Marketing Team: Part 2
In July, I began my two-part series on building an enterprise-level search marketing team. We left off with a review of the essentials for SEO, including all the technical and editorial factors that can hinder your website’s rankings in the search engines. If you’ve followed my…
Please visit Search Engine Land for the full article.
So Yeah, Online Video Is Pretty Big News
Online video marketing is becoming increasingly vital in today’s world.
Post from Carla Marshall on State of Search
So Yeah, Online Video Is Pretty Big News