Trust In Search Ads Rises, Along With All Other Ads Except Newspaper [Nielsen]
A new Nielsen study on consumer trust in advertising shows trust in search ads has risen since 2007. Nearly half (48 percent) of consumer respondents now say they trust search ads, that’s up 14 percent since 2007. This is certainly good news for search advertisers. In more good news, with the…
Please visit Search Engine Land for the full article.
Pinterest Experiments with Promoted Pins
Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it’s just a test for now, it assured users that the promoted pins will be tasteful, transparent, and offer a good user experience.
Yelp Sues Law Firm Over Supposedly Writing Fake Reviews
Yelp is no stranger to the court system; it has been sued many times by disgruntled small business owners upset over its business practices and authenticity of reviews. However, in an unusual turn of events, Yelp is the claimant this time around.
Some Random Thoughts on iOS 7.01, Siri and Buying the 5s
I live 75 miles from the nearest Apple store but we do have an ATT store in town. I got there at 11:30 and managed to snag their last iPhone 5s. They serve a small, rural market with a total regional population of about 50,000 and received only 15 of the 5ses (?). And were […]
Google to Ditch Cookies, Start Tracking Users With Anonymous Identifier?
In what could have a significant impact for advertisers, Google is reportedly considering a change to how they track users online. Google might no longer use traditional cookies to track users, instead using an anonymous identifier called “AdID”.
New license options
In response to a growing demand from people who wanted “bigger” licenses, we’ve added a couple of license options for our plugins. All of them now have a 50 site and a 100 site license option too, at a discount. We’ve also added a Complete SEO bundle that contains our Premium SEO, Local SEO, Video SEO,…
New license options is a post by Joost de Valk on Yoast – The Art & Science of Website Optimization.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
3Q Digital and Reflective Dynamics to Give Link Webinar
3Q Digital, formerly PPC Associates, has invited me to participate in a Webinar next Thursday, September 26, at 2:00 PM Eastern time on their BrightTalk channel. The Webinar is titled “Guide to Linking: Acquire Passive Links and Remove Toxic Links”. I will be covering the Passive Linking and my friend Kent Yunk (who is now the Vice President of SEO for 3Q Digital) will be covering how to Toxic Link Removal. In the wake of all of Google’s anti-spam activity this year many people are now afraid to acquire links. Those fears are misplaced. It’s not the acquisition of links that burns you, it’s how you do it, how much you do it, and why you do it. We’ll cover legitimate linking practices that can help you grow your Website’s traffic and stay on the right side of search engine guidelines. Toxic links may or may not be hurting your site. How do you figure out which links are toxic? How do you find them? That’s an important question for many people who went down the wrong marketing path. Kent will walk you through the process. The presentations will last about 40-45 minutes and there will be a question-and-answer period. […]
3Q Digital and Reflective Dynamics to Give Link Webinar
3Q Digital, formerly PPC Associates, has invited me to participate in a Webinar next Thursday, September 26, at 2:00 PM Eastern time on their BrightTalk channel. The Webinar is titled “Guide to Linking: Acquire Passive Links and Remove Toxic Links”. I will be covering the Passive Linking and my friend Kent Yunk (who is now the Vice President of SEO for 3Q Digital) will be covering how to Toxic Link Removal. In the wake of all of Google’s anti-spam activity this year many people are now afraid to acquire links. Those fears are misplaced. It’s not the acquisition of links that burns you, it’s how you do it, how much you do it, and why you do it. We’ll cover legitimate linking practices that can help you grow your Website’s traffic and stay on the right side of search engine guidelines. Toxic links may or may not be hurting your site. How do you figure out which links are toxic? How do you find them? That’s an important question for many people who went down the wrong marketing path. Kent will walk you through the process. The presentations will last about 40-45 minutes and there will be a question-and-answer period. […]
SEO for Regulated Industries
Pharmaceuticals and healthcare. Financial services. Alcohol and tobacco. Insurance. What do all of these industries have in common? They are highly regulated. Which means that they have to be very, very careful with their messaging and marketing strategies. If they make one small slip, that failure to comply with regulation could result in fines, lawsuits, […]
Bringing some Irish Wonder to your SEO security audits, the latest DistilledLive video
We’ve welcomed another special guest into the Distilled studios this week as Will Critchlow is joined by Julia Logan (you might know her better as Irish Wonder) to talk you through what she knows best – site security particularly as it relates to SEO.
Bringing some Irish Wonder to your SEO security audits, the latest DistilledLive video
We’ve welcomed another special guest into the Distilled studios this week as Will Critchlow is joined by Julia Logan (you might know her better as Irish Wonder) to talk you through what she knows best – site security particularly as it relates to Continue reading »
New Bing Ads Location Extension Features Roll Out To All US Advertisers
The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you’re running mobile or local paid search campaigns, you’ll want to be sure your location extension data is comprehensive to take advantage of these features….
Please visit Search Engine Land for the full article.
Closest Thing To A Testimonial From Google
I’ve been writing about search engines and SEO, paid search, social, etc for just under 10 years (10 years will be this December 2nd). This site has received a lot of praise and also a lot of negative feedback over the years – but we are still here……
Google Victim Almost Commits Suicide
One of the sadder parts of covering Google updates is to see the fallout it has on good, honest…
Can You Compete With Google’s Shrinking Organic Results?
There is no one who would argue that Google hasn’t made the search results more cluttered with other search results. Be it search ads, product ads, youtube videos, local results…
Google Working On New Ad Tracking Technique, AdID, But Why?
USA Today reported this week that Google is looking to replace how they do ad tracking, i.e. currently using cookies, with something they are calling AdID.
4 Ways To Avoid An SEO Disaster Of Monumental Proportions
I made a mistake. It was a classic SEO blunder. Don’t judge me — it was one that you (and almost every other SEO) has probably made as well. What did I do? I allowed a client to sign a contract without fully vetting them first. I didn’t ask the right questions, and I wasn’t…
Please visit Search Engine Land for the full article.
How to Turn the Google Analytics Visitors Flow Report Into Your Secret CRO Weapon
The Google Analytics Visitors Flow report is truly a handy way to visualize what’s happening on a website. Today’s the day you turn it into your secret conversion rate optimization weapon and glean big insights from it before your next test.
Upgraded Google Places for Business Dashboard Listings Now Allow Managers to be Added
One a listing has in the Places Dashboard has been upgraded to G+ Page soical functionality, Google inextricably intertwines the listing with the social Page with both (mostly) positive and (some) negative effects. For example deleting the G+ Page will now delete the Dashboard listing and changing owners of the Page will transfer ownership of […]
Local Businesses, Ensure Your AdWords Accounts Are On Target
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the…
Please visit Search Engine Land for the full article.