Google’s Knowledge Graph Gets Smarter With Comparisons & Filters
Google’s Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items side-by-side. These are some of the Google search updates that the company announced today at a media event celebrating its 15th birthday, and explained in more…
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Google Reveals “Hummingbird” Search Algorithm, Other Changes At 15th Birthday Event
At a special event in the garage where Google was born, the company announced a new “Hummingbird” search algorithm is live and especially designed to handle complex queries. Google also announced a new design for tablets and phones, richer direct answers with comparison, a new song…
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Does Google Penalize For Invalid HTML? Matt Cutts Says No
It’s easy to make a mistake when trying to create perfect HTML code that validates correctly every time. So how important is valid HTML when it comes to your Google organic search rankings? Not very, at least for right now, says Google’s Matt Cutts.
Facebook Advertising Basics: A Walter White Approach
* SPOILER-FREE POST * It was Sunday when I started to think about this post, so naturally I was counting down the hours until the latest episode of AMC’s Breaking Bad. I logged into Facebook to help pass the time and as usual, the marketer in me picked up on a few ads. Which got […]
Organic Vs. Paid: What $10 Million In Search Revenue For Hewlett-Packard Tells Us
It certainly isn’t the first look at the relationship between paid and organic search, but new a new study by Resolution Media and Kenshoo claims to put an end to the debate over whether paid search campaigns cannibalize organic revenue or add incremental value, even when organic visibility…
Please visit Search Engine Land for the full article.
Google Incentivizes Google+ Hashtag Spam
Google quietly announced on Google+ via Zaheed Sabur, a software engineer at the company, that you can now search for hashtags on Google.com and see results from Google+.
Coping With Google’s Not Provided
As you know, virtually all of Google’s organic search traffic query data is not provided as of this week. Webmasters, marketers and SEOs are trying to grasp this concept and figure out what to do going forward.
Making do without having this
Last Call – SMX East Starts Next Tuesday in NYC; All Access Conference and Free Expo+ Passes Available
Time is running out! Search Engine Land’s – SMX East conference begins next Tuesday in New York City. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest…
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Google: SEO Problems, Solutions & Wishlists
When I was a little boy, my parents had an effective way of making me behave. They’d warned me that if I was rude, disobedient or messy, the bogeyman would come and get me. I never saw a bogeyman or even knew what one looked like — but my imagination ran wild over this terrifying…
Please visit Search Engine Land for the full article.
Honda's fan love and how community is the most important asset to your brand
Another look into the forthcoming industry report, Brandopolis (set to land in a few weeks time) this post comes from Lydia Laurenson once more as she catches up with the Creative Social Media Director at RPA, J.
Honda’s fan love and how community is the most important asset to your brand
Another look into the forthcoming industry report, Brandopolis (set to land in a few weeks time) this post comes from Lydia Laurenson once more as she catches up with the Creative Social Media Director at RPA, J. Barbush. “Social media Continue reading »
Remarketing Lists for Search Ads: 4 Smart Strategies
Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common strategies evolving for different types of advertisers to give you an idea of what could work for each one.
LocalU Odds and Ends
Lot’s has been happening at LocalU. We have an advanced LocalU coming up Monday in NYC that has just 5 seats left. If you do sign up be sure to use the discount code WS-LUA10 for 10% off. If you are already signed up be sure to reach out to me and introduce yourself. We […]
4 Paid Search Strategies To Advertise Your Entire Product Catalog
Over the last half decade, consumers have increasingly turned to search as an integral step in their purchase cycle. The convenience of online shopping, ability to quickly compare prices, and the wide selection of products and brands have fostered a hi…
That Google Manual Penalty May Come Back To Haunt You
It is not new that Google manual actions expire, it should also not be new to you that an expiration of a manual action does not mean the manual action will never return. It likely will…
Why Build Your Own Blog Link Network???
You’d think that after Google has penalized link network after link network that SEOs would stop asking the question of how to build links via a link network – but nope…
Poll: Google’s Softer Panda Update Helped 18% Fully Recover
A few months ago, I ran a poll asking how many recovered after Google ran the softer Panda update in mid-July.
With over 500 responses in, I wanted to share the results.
Question: Did You Recover In Google’s Panda July 2013 Update…
12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready
Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here’s a checklist of strategies and things to think about now to end the year the on a triumphant note.
Google’s Android App Updated With Google Now Improvements
Google has pushed out an update to its search app for Android devices that includes some improvements to Google Now cards among other things. The updates are available to Android 4.1+ users. They include immediate updates to the flight- and sports-rela…
On Our Wait-List? You Get a Moz Analytics!
Posted by Anthony Skinner
It is with great pleasure that I announce the wait is over! That’s right, we are now letting people from our wait-list into Moz Analytics!
In many ways, I feel like a not-as-cute version of Oprah Winf…