European Publishers File New Antitrust Complaints Over Google News & Images

European newspapers, magazines and photographers are not happy with Google and how their content and images are shown in the Google search results. IDG News reports Google was slapped with a new antitrust complaint over Google Images. EMMA wrote that newspapers and magazines are “extremely…

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Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors & Rising CPCs

As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’s second biggest season: back-to-school. For BookRenter.com, an online text book rental company, back-to-school is its holiday season.  Jean-Michel…

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Yahoo’s Most Recent Homepage Updates Roll Out In Select European Countries & South Africa

Launched last February in the US, Yahoo has rolled out its new homepage in Germany, France, Italy, Spain, the UK, Ireland and South Africa. According to the announcement posted on Yahoo’s UK blog, the new homepage will display consistently across desktop, mobile and tablet devices. Yahoo says…

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Get More Traffic & Social Shares with the OnePress Social Locker Plugin (a Review)

Honestly, I forget where I first encountered what’s referred to as a social content locker. I saw it on a blog somewhere and immediately wanted to know how they were doing it. A quick view of the source code led me to the OnePress Social Locker Plugin for WordPress where I promptly purchased a license […]

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October Search Market Share: Bing Continues To Grow At Yahoo’s Expense

Preliminary October search market share data from comScore are being exposed by financial analysts. We’ll have to wait for the official numbers either later today or tomorrow. However it appears there is little change from last month: Google is flat, Bing gained a fraction of a point and…

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How Does Google Choose a Profile Photo? It’s the Algo Dummie!

There has been some conversation and consternation (free membership required) of late when Google seemingly arbitrarily replaces a business owner selected profile photo with a different photo perhaps provided by a third party. Like all things in local its not random. It’s the algo. And like all things in local, you, as the business owner, are only […]

Google Offering Online Site Reviews This Monday, November 18th

Google’s John Mueller announced that on this Monday’s Google office-hours, Google will be offering “short website reviews” for webmasters who are looking for advice. To participate, you must add your web site to this Google Moderator page. Then, if Google has time and wants…

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3 Ways B2B Search Marketers Can Stand Out With Rich Ad Formats

We all know B2B customers differ from regular consumers for a variety of reasons. Their purchase cycle is longer, as they have to consult more options before pulling the trigger on signing a contract for a solution or purchasing a product. There is als…