Videos: Google’s Maile Ohye Gives Local Businesses Advice
Maile Ohye of Google is one of the best people there are providing clear, concise…
Over 50% Of SEOs Are Concerned About Negative SEO Extortion
A few months back we reported on a mass of negative SEO extortion emails being sent around. We asked our audience if these negative SEO extortion emails scare them and truth is…
Do We Need A Search Marketing Code Of Ethics?
It has been a while since we talked about SEMPO, Search Engine Marketing Professionals Organization, one of the first and longest lasting organizations for the SEM community.
But they announced they will be working on a code of ethics for the SEM comm…
Google: 30% Of First Page Search Results Contain HTTPS URLs
Here are more Google HTTPS tidbits from my SMX coverage last week…
Friday Infographic: SEO Plugins for WordPress: What do We Use?
13% of the web in Europe is using Wordpress. Of that, over half have installed an SEO plugin for Wordpress. Which ones are most popular?
Post from Bas van den Beld on State of Digital
Friday Infographic: SEO Plugins for WordPress: What do We Use?
Cross-Device Measurement: Believe the Hype
The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices, it is important to evaluate whether the righ
The Great Link Paradox
We used to link feely on the web and anchor text has always been a matter of context and choice. Google changed everything with its profound dependency on link signals. Designer anchor text is not a pure SEO invention, Googlers themselves asked us to use descriptive anchor text to help them understand our pages better:
“Writing descriptive anchor text, the clickable words in a link, is a useful signal to help search engines and users alike to better understand your content.…
The post The Great Link Paradox appeared first on DEJAN SEO.
Changes in Google News could have massive implications for News Publishers
Websites that are not part of the ‘classic’ news media, such as Reddit and high quality blogs, are now being introduced as part of the news-vertical element in Google’s SERPs. Barry Adams explains how Google is including non-news sites in its ‘In The News’ element in the organic search results and the impact this has on search as we know it.
Post from Barry Adams on State of Digital
Changes in Google News could have massive implications for News Publishers
How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation – Whiteboard Friday
Posted by randfish
All signs point to links with exact match anchor text retaining the huge value we’ve seen throughout the years, but many of the techniques for acquiring those links are spammy. There are a few, though, that not even Google would fro…
What I Learned In 2014
(This is a highly personal post so if that isn’t your thing then you should move on.) It’s not 2014 yet but I already know what I learned in 2014. I have Follicular Lymphoma. Here’s my story. Stomach Pain Last year I began to have some stomach issues. The first time it looked like it […]
What I Learned In 2014 is by AJ Kohn, originally posted on Blind Five Year Old.
Elite SEM Wins Best Agency at U.S. Search Awards
Having won last year as well, the New York City firm was two for two at the second annual U.S. Search Awards.
SearchCap: Google Upgrades Its Mobile Apps, US Search Award Winners & Pigeon Rolled Back?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: U.S. Search Award Winners Announced The second-annual U.S. Search Awards were handed out last night during Pubcon L…
U.S. Search Award Winners Announced
The second-annual U.S. Search Awards were handed out last night during Pubcon Las Vegas. The awards were presented to agencies and individuals for outstanding achievements in the US search and digital marketing industries. Entries were judged by a pane…
Google Upgrades Conversational Search On Its Mobile Apps
Conversational search on Google’s mobile apps got an upgrade today, as the company announced a few new voice commands that are specific to travel planning. Basically, the app is smarter about knowing where you are (at a hotel, for example), letting you complete actions by voice (i.e., making…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Performance Marketing 2.0: Audience Targeting and Building a Database of Intent
Across the digital landscape, advertisers increasingly have the ability to understand their customers, not just by their online searches, but also by behavioral and demographic data. Audience-centric performance advertising combines the power of purcha…
Google App Searches Gmail for Upcoming Bills
Now, users can tap the microphone and say, “Show me my bills” or “My bills due this week” within the app and their bills will appear.
Is Google’s Knowledge Vault Smarter Than Siri and Cortana?
In a knowledge panel test conducted by Stone Temple Consulting, Google Now is in the lead in terms of the volume of queries addressed, and is more accurate than Siri and Cortana.
Wanted: Session Ideas For SMX West
Do you have a topic you’d like to see covered in a session at SMX West 2015 on March 3-5, 2015? Something you’d like to see covered in depth, or a discussion of strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can…
Please visit Search Engine Land for the full article.
Pigeon Rolled Back? Law Firm Study Says Yes
Local search marketers have been concerned about the impact of Google’s Pigeon update on small businesses — has the search giant taken notice?
The post Pigeon Rolled Back? Law Firm Study Says Yes appeared first on Search Engine Land.
Please visit Se…
Want To Change Your Local News On Google? You Must Sign In.
A few months ago, Google made a change to Google News where you need to sign in to be able to change your local news information…