5 “Foundations” Of SEO That Were Torched In 2013
The basics of SEO haven’t changed much in the last 15 years. If you followed the mantra of creating good content and obtaining quality links, they still haven’t changed… or have they? Here are five SEO “foundations” that were absolutely torched in 2013. If you are still counting on any of these,…
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Matt Cutts Implies Google Is Aware Of SEOs Bribing Bloggers
On Friday night, Google’s head of search spam, Matt Cutts tweeted a link to a Gawker story named Shady Marketing Firms Are Still Quietly Bribing Bloggers. Matt said, “we’re taking action on hundreds of buyers, dozens of sites, & dozens of spammy writers,” in reference…
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The Ultimate List to Clean Up Your PPC Accounts for the New Year
Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New Year. This checklist will help you make sure everything in your paid search accounts are purposeful and correct.
Google Showing Missing Keywords On Long Tail Queries
Alex Chitu noticed that Google is now showing the keywords Google did not match on for your long tail search. The example below shows how Google did not match on a specific keyword within the search phrase and noted that under the search results snippe…
Best of 2013: No14 – How We Got Our Penalty Revoked Using the Disavow Tool #bestof2013stod
An extensive case study on the use of the Google Disavow Tool. How does it work, and does it have effect?
Post from Guestpost on State of Digital
Best of 2013: No14 – How We Got Our Penalty Revoked Using the Disavow Tool #bestof2013stod
Search Engine Land’s Most-Shared Stories on Twitter for 2013: Google, Google, & More Google
Welcome back, search marketing friends, to the second installment of our Search Engine Land Year In Review series. So far, you’ve seen the run-down of our top news stories to break in 2013 — now, we’re switching gears to the social side of things, kicking it off with Twitter. What…
Please visit Search Engine Land for the full article.
The Importance Of Responsive Web Design For B2B Sites
The mobile takeover of web surfing activities is growing rapidly each year, so it’s imperative for B2B businesses to conform to the trend. Yet, a large number of B2B sites are still not doing anything for tablet or mobile device users. At the same time, traffic from mobile and tablet tends to…
Please visit Search Engine Land for the full article.
Twitter 2013 Year in Review: Notable Features, News & Research
From launching Twitter Vine at the start of the year, to making its way to the stock market near the end of the year, and all the feature releases in between, 2013 was a memorable year for Twitter, its users, advertisers, marketers, and investors.
20 Top YouTube and Video Marketing Stories of 2013
YouTube dominated the video marketing headlines again this year – but the launches of Twitter’s Vine and Facebook’s Video on Instagram as well as AOL’s acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories.
Switching to the new website verification API
Webmaster level: advanced Just over a year ago we introduced a new API for website verification for Google services. In the spirit of keeping things simple and focusing our efforts, we’ve decided to deprecate the old verification API method on Match 31…
Machine Learning for SEOs
Posted by Tom-Anthony
Since the Panda and Penguin updates, the SEO community has been talking more and more about machine learning, and yet often the term still isn’t well understood. We know that it is the “magic” behind Panda and Pengui…
4 Memorable Twitter Campaigns of 2013
As we close out 2013, it’s time to take a look back at some of the most successful social media campaigns brands had to offer this year. Let’s revisit some great campaigns executed by Oreo, Jell-O, Charmin, and Starbucks.
Google Structured Data – does not display org info
Are .org domains effected by Google Structured Data
SearchCap: The Day In Search, December 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: England’s Lulworth Cove Tops Bing’s List Of Most Popular 2013 Homepage Images Bing has released its ten most popular homepage images of the year, with…
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England’s Lulworth Cove Tops Bing’s List Of Most Popular 2013 Homepage Images
Bing has released its ten most popular homepage images of the year, with England’s Lulworth Cove off of the Jurassic Coast topping the list. According to the site, homepage popularity was based on user interactions. While the list includes a collection of pictures from across the globe, a…
Please visit Search Engine Land for the full article.
The 100th Anniversary Of The Crossword Puzzle Gets A Google Doodle
Tomorrow is the 100th anniversary of the first ever crossword published anywhere. It was published by Arthur Wynne, a journalist from Liverpool, England on December 21, 1913 in the New York World…
Crossword Inventor Arthur Wynne Behind Google Logo Marking 100th Anniversary Of The Crossword Puzzle
Today’s Google Crossword puzzle logo may not have made it in time for crossword puzzle fanatics on the East coast to enjoy with their morning coffee, but it’s up now and will keep many cruciverbalist busy for the afternoon. Celebrating tomorrow’s 100th anniversary of the crossword…
Please visit Search Engine Land for the full article.
Video Recap of Weekly Search Buzz :: December 20, 2013
It was an all Google week, like many, with Google breaking the bad guys and loving the good guys. Google penalized another link network, this one named Backlinks.com. Anglo Rank, the network Google penalized the week before…
Happy Holidays from Search Engine Watch!
As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at Search Engine Watch wish you all the very best over the holidays and for the coming New Year.
What better way to say Happy Holidays…
…than ducks in hats. Let’s all get into the festive spirit with this little something from the creative team.