Get More Value Out of Your TV Ads: Incorporate Search
In 2015, a 30 second Super Bowl TV ad cost 4.5 million dollars (Source: Syracuse).
What’s the ROI in that? Despite the exorbitant cost and lack of clear-cut metrics to measure the value of a prized Super Bowl ad spot, big brands continue to pay the high price every year.…
The post Get More Value Out of Your TV Ads: Incorporate Search appeared first on Seer Interactive.
What Happened When I Flipped a WordPress Based Site from http to https
In mid-July of 2015, I decided to flip the Sugarrae.com site to https using SSL. In the last eighteen+ months, Google has been pushing hard to “make SSL happen.” They even said it might give you a bit of a rankings boost, no doubt knowing that tons of SEOs and business owners would begin flipping… Read More
The post What Happened When I Flipped a WordPress Based Site from http to https appeared first on Sugarrae.
What Happened When I Flipped a WordPress Based Site from http to https
In mid-July of 2015, I decided to flip the Sugarrae.com site to https using SSL. In the last eighteen+ months, Google has been pushing hard to “make SSL happen.” They even said it might give you a bit of a rankings boost, no doubt knowing that tons of SEOs and business owners would begin flipping… Read More
The post What Happened When I Flipped a WordPress Based Site from http to https appeared first on Sugarrae.
Outreach Tactics for Effective Link Building in 2016
It is true how “pure on-site work” can enormously affect any site’s ability to grow its traffic without any push from other popular online marketing tactics.
I’ve seen this work personally on some of the sites I’ve worked on in the past. And it still amazes me how it’s still effective.
However, the competition for web supremacy continues to get more brutal than it already is.
Creating great content and optimizing your site thoroughly for search can get you far. But in order to really compete, you need to do the more difficult stuff too – like building the right links.
The post Outreach Tactics for Effective Link Building in 2016 appeared first on Kaiserthesage.
How to Speed up a Website without Causing a Disaster
Web marketers are almost obsessed with Website speed. In my experience most concerns about “page speed” are misplaced. If your pages are not triggering site speed warnings from Bing and Google you don’t have anything to worry about from an…
How To Write SEO-Friendly Web Copy For Google
These are some of my notes for publishing content that will earn high positions in Google.
Read the full article here How To Write SEO-Friendly Web Copy For Google
Purchase A Complete Site Review
Here’s 8 reasons to buy a Hobo SEO audit today.
© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946
Three Unique Digital Marketing Challenges Faced by Luxury Fashion
Luxury fashion is a challenging vertical for digital marketing. Whilst as clients, they often bring big-boy budgets, high brand affinity and amazing products for agencies to work with, they also bring with them some tricky uphill battles when it comes to keeping up in the digital ratrace.
Three Unique Digital Marketing Challenges Faced by Luxury Fashion
Luxury fashion is a challenging vertical for digital marketing. Whilst as clients, they often bring big-boy budgets, high brand affinity and amazing products for agencies to work with, they also bring with them some tricky uphill battles when it comes to keeping up in the digital ratrace.
The Web Marketer’s Guide To Reddit
Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people, when another does not? So far, we’ve looked at an introduction to Content Marketing and we’ve looked at ideas that work in content: describing and visualising notions of scale, nostalgia and content […]
The post The Web Marketer’s Guide To Reddit appeared first on Builtvisible.
4 Podcasts Analytics & Data Advocates Should Listen To
The percentage of Americans who have listened to podcasts in the last month has doubled since 2008 (Pew Research Center).
I may be a newcomer when it comes to podcasts as I’ve only been listening for a little less than a year, but I can without a doubt say that they have helped me grow in my digital marketing career and even my personal life.…
The post 4 Podcasts Analytics & Data Advocates Should Listen To appeared first on Seer Interactive.
Major Google Update is in Progress
Zineb Ait has confirmed this update is not related to Penguin. “It is simply one of frequent quality updates.”, she said on Twitter. John Mueller blessed her tweet with a “like”.
@RaphSEO @seof1 @korleon38 @abondance_com en effet. Il ne s’agit
…
The post Major Google Update is in Progress appeared first on DEJAN.
Today is the Biggest Google Update Since June 2015
Update: The following day was even more active pushing Algoroo into red. This is now considered a major update with impact greater than Penguin 3.
Algoroo is showing a very active day in Google’s search results today. At 2.45 …
The post Today is the Biggest Google Update Since June 2015 appeared first on DEJAN.
The Next Web in Amsterdam plus The Hague for Domaining Europe
The Next Web in Amsterdam followed by Domaining Europe at The Hague. Looks like a great trip.
What We Learned in December – The Digital Marketing Month in a Minute
It might be 2016, but before you head off into the new year, here’s one final chance to catch up on the biggest news stories of December 2015. Last month we saw the inevitable predictions for 2016 and beyond (we feature an excellent article as our first story), as well as developments from Google and Facebook.
What We Learned in December – The Digital Marketing Month in a Minute
It might be 2016, but before you head off into the new year, here’s one final chance to catch up on the biggest news stories of December 2015. Last month we saw the inevitable predictions for 2016 and beyond (we feature an excellent article as our first story), as well as developments from Google and Facebook.
Google Cross Device Tracking and Audio Watermarks
Advertising on the Web is going through some changes because of how smart phones and tablets track visitors on a site, and how advertisements may broadcast high-frequency sounds that may act as audio watermarks that other devices can pick up upon. Imagine watching TV, and your TV broadcasts a high-frequency sound from an advertisement that … Continue reading Google Cross Device Tracking and Audio Watermarks →
The post Google Cross Device Tracking and Audio Watermarks appeared first on SEO by the Sea.
Excellent Analytics Tip #27: Chase Smart Calculated Metrics!
For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than that is a failure. Damn the intent […]
Excellent Analytics Tip #27: Chase Smart Calculated Metrics! is a post from: Occam’s Razor by Avinash Kaushik
Going International on Google
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Going International on Google appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
SEO Homesteading 2016
Happy 2016 to the Die Hard SEOs
The Funniest, Most Ridiculous Search Queries in 2015
The end of every year is generally a time for reflection and resolutions. We vow to do better, be better, and make changes! Managing PPC search campaigns is no exception. So while you are thinking back and looking ahead to 2016, we thought it would be …