Tips for Copywriters From the Greats

Suzette Mayr, author of Monoceros, was my mentor throughout University. I attended at least three of her creative writing classes in my undergrad, and she also served as my supervisor during my graduate studies. It was Suzette who first told me to “kill my darlings.” She taught me this age-old adage (commonly attributed to William […]

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Get Inspired for Video Content

When it comes to content marketing, video is a veritable chef-d’oevre —tapping into sound, visuals, and storytelling to hook viewers. You already know that video results in more conversions than most other forms of content marketing, so the only question that remains now is where do you seek out inspiration? Well, chances are good that […]

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The role technical SEO should play: It’s makeup

Columnist Clayburn Griffin argues that while technical SEO is important, it’s not a game-changer. Once you’ve implemented your technical optimizations, you still need to have something of substance to best your competitors.

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2 strategic opportunities for local service area businesses

Are you having a hard time ranking in Google’s local results as a service area business? If so, columnist Corey Barnett has some ideas for how to improve your visibility.

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Why should you enter the 2016 Search Engine Land Awards?

Perhaps the real question is, why wouldn’t you enter? For the second annual “Landy Awards”, we’ve added additional categories to highlight campaigns in various sectors of SEO and SEM, plus new team awards for both agencies and in-house search marketers. Upon hearing that we…

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How Google May Map a Query to an Entity for Suggestions

Search predictions come from: – The terms you’re typing. – What other people are searching for, including trending searches. Trending searches are popular stories in your area that change throughout the day. Trending searches aren’t related to your search history. – Relevant searches you’ve done in the past (if you’re signed in to your Google … Continue reading How Google May Map a Query to an Entity for Suggestions

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Video: What Parts of the Local Pack Will be Monetized?

Join Mary Bowling, Ed Reese and myself as we discuss: What Parts of the Local Pack Will be Monetized? I think that as a local SEO, one of the things you have to keep your eye on is how much is going paid and preparing yourself and your clients for the fact that Facebook and Google … Continue reading Video: What Parts of the Local Pack Will be Monetized?