Google El Santo Mask Logo
Today on Google.com is a special Google Doodle, Google logo, for Rodolfo Guzmán Huerta (El Santo)’s 99th birthday. El Santo, meaning “The Saint,” is a well-known Mexican professional wrestler and movie star…
Google AdWords Call Conversion Tracking Now Easier
Google posted on Google+ that there is a new and easier way to implement call conversion tracking with AdWords. Now you implement one snippet of code per landing page and Google will dynamically serve the right number…
Google: You Don’t Have To Rush Into Progression Web Apps (PWA)
PWAs, progressive web apps, is a Google protocol that helps make richer mobile web pages that act like mobile apps but they are not native iOS or Android apps.
For the past few months…
Search Buzz Video Recap: Google Penguin 4.0 Live, AMP In Core Results & App Indexing Stumbles
Big news this morning, Google officially confirmed that Penguin 4.0, the real time version of that spam algorithm, is now live. We saw Google testing it earlier and some folks were talking about the launch date…
Six most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
W3 Total Cache high-risk XSS vulnerability
Just today, WP Media pointed us to a high-risk XSS vulnerability in W3 Total Cache (W3TC). This was a very popular WordPress plugin that has over 1 million active installs. Although it’s a very popular plugin, it hasn’t been updated in over six months. We stopped recommending it a while back for WP Rocket, a W3 Total Cache […]
Plan device-specific user experience strategies with Google AdWords’ bid modifier
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.
The post Plan device-specific user experience strategies with Google AdWords’ bid modifier appeared first on Search…
Please visit Search Engine Land for the full article.
Search in Pics: Google pills, sleep cot & Elle Exxe performs
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google pills: Source: Instagram Google Doodle postcards: Source: Twitter…
Please visit Search Engine Land for the full article.
Take Google’s Survey On Accelerated Mobile Pages (AMP)
Google posted on Google+ and Twitter a request to webmasters to complete a survey on accelerated mobile pages, AMP.
Google wrote…
Google Penguin 4.0, The Real Time Penguin Algorithm Is Live
Google has officially confirmed on the Google webmaster blog that they’ve began rolling out the Penguin 4.0 real time algorithm. It has been just under two years since we had a confirmed Penguin update…
What’s the Google AdWords Health Score and how is it different from existing tools?
AdWords recently released a Health Score feature that ‘grades’ your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.
The post What’s the Google AdWords Health Score and how is it different from existing tools? appeared first on Search…
Please visit Search Engine Land for the full article.
Penguin 4.0 is finally here, Google confirms
After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that it’s Penguin algorithm update is rolling out in all languages.
Ask Yoast: Links to PDF files
If you’re starting with an (eCommerce) site you might have a lot of content that’s already available in PDF files: product brochures, datasheets, pricing information and so on. So some people might think: why not upload these PDF files and link to them? There are some disadvantages to showing PDF files on your site though. We’ll discuss some of […]
How National Geographic uses visual storytelling to stand out in social media
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence?
Penguin 4.0…for real this time
Google launched Penguin 4.0 this morning. It is said to be more granular, focusing more on spammy pages rather than websites as a whole.
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Penguin is now part of our core algorithm
Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and …
Penguin is now part of our core algorithm
Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and …
Google updates Penguin, says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
The post Google updates Penguin, says it now runs in real time within the core search algorithm appeared first on Search Engine Land.
Please visit Searc…
El Santo Google doodle honors Mexican wrestler Rodolfo Guzmán Huerta
Credited with popularizing the Mexican sport of lucha libre wrestling, the legendary wrestler would have been 99 years old today.
The post El Santo Google doodle honors Mexican wrestler Rodolfo Guzmán Huerta appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
12 tips for content marketing from an SEO perspective
How can you create content marketing which works for search, right from the start?