Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date

Keep your ad extensions up-to-date and applied everywhere with the latest AdWords script from columnist Daniel Gilbert at Brainlabs.

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SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets appeared first on Search Engine Land.

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Learning SEO by Looking at Anomalies

Sometimes one of the best ways to learn is to question why you see something that you possibly shouldn’t be seeing. This can produce more interesting lessons than even digging into things like patents and whitepapers. For instance, I published a post last night, October 4th, 2016, on Context Vectors. On Twitter this morning, Dan … Continue reading Learning SEO by Looking at Anomalies

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Infographic: 11 amazing hacks that will boost your organic click-through rates

Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.

The post Infographic: 11 amazing hacks that will boost your organic click…

Give Google a break: Tackling paid links is harder than you may think

Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.

The post Give Google a b…