How to compare paid search and organic search without sounding foolish
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.
The post How to compare paid search and organic search without sounding…
New Quality Score metrics: What matters most, and how to improve your ads
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.
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Micro-wins: The true secret to AdWords success
The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time…
Taming the local search beast in a post-Possum and Fred world
Two of Google’s recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for local search in the wake of these updates?
Find The Influencers That Matter (In 3 Easy Steps)
Are you just getting started on influencer marketing? Or you’re approaching a new industry? Then this article from Irina Nica will help you map your landscape.
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Google expands offline attribution and launches in-store sales measurement
Google is beefing up offline analytics with more store visitation and sales data.
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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…
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When Will Google Fix My StreetView Image?
This falls into the “learn something new everyday in local” category…. fellow Top Contributor Treebles (a more knowledgeable Google Mapping/MyBusiness expert you will not find) advised me that Google publishes their Streetview update schedule for the year and it includes details as to which countries, states and cities they will be visiting. Who knew? You … Continue reading When Will Google Fix My StreetView Image? →
SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google confirms it’s rolling out new reviews format for hotels
It’s official, Google is rolling out the more graphical user interface for hotel reviews.
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Google’s AdHub (beta), system might just connect ads to offline buyers
Google said its Ad Hub, in beta, should be able to connect advertiser budgets to buyers making offline purchases in stores, through its tracking and credit card transactions.
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MarTech is coming! MarTech is coming! To Boston Oct. 2-4
Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more…
Spotted: AdWords reporting dashboards that can be scheduled & shared
Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor.
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Google AdWords Beta For Search Ads With AMP Landing Pages
Google announced at their event yesterday that they are opening up a beta within Google AdWords to let your search ads lead to landing pages powered by AMP. Google said “we’re launching a new AdWords beta that lets you use fast-loading AMP pages as th…
Google Might Publish On SEO Myths; Asks For Topics
We’ve seen over the years between Matt Cutts, John Mueller, Gary Illyes and other Googlers that they go off for periods of time debunking SEO/Google myths. Well…
Google Attribution Merging AdWords, Google Analytics & DoubleClick Search
Google announced their intentions to rid of last-click attribution and replace it with Google Attribution. Google Attribution is Google’s effort to give you a more complete view of the customer journey from start to finish and beyond…
Google: There Is Not Limit To How Many Times A URL Can Show On First Page
Most of you know this already but Google’s domain diversity doesn’t have a feature that says a URL or site can only show on the first page of Google X number of times…
Google Analytics Tests New Home Dashboard View?
Maulik Panchal shared a screen shot with me on Twitter of a new “Home” feature in Google Analytics. Above the main reports…
Crafting a successful holistic search approach
Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.
The post Crafting a successful holistic search approa…
New study on featured snippets within Google reveals growth & optimization techniques
Study shows nearly 30% of the Google results have featured snippets.
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