Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right rail, a new study shows.

The post Study of 4 million Google searches charts the CTR payoff that came from …

How long does reputation management take?

Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation.

The post How long does reputation management take? appeared first on Search Engine Land.

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How to bring your potential customers back with retargeting

The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once…

Google Search Analytics report now breaks down job listings & details results

New filters have been added to the search appearance tab in the Google Search Analytics report for job listings.

The post Google Search Analytics report now breaks down job listings & details results appeared first on Search Engine Land.

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Amazon Prime Day’s surprising effects on Google AdWords performance

Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale.

The post Amazon Prime Day’s surprising effects on Google AdWords performance appeared first on Search Engine Land.

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Please Google Do NOT Rank Us For This Keyword or This Keyword or This Keyword…

Tempurpedic MattressWe are working with a mattress retailer who would like to show up higher for mattress brand queries like “Tempurpedic mattress”.  So I thought it might be helpful to see what types of pages currently rank for that query. Here are the top ranking URLs. Check out result #4: Here’s a link to the query […]

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